Russ Richter

some design accounts include Keen, Garmont,
Timberland, Nike, Reebok, Vasque, K2, Nautica,
Honeywell Safety Products

Senior Designer - Cross Training, Women's Fitness lines

Responsible for design from concept to presentation renderings and all detailed tech packs with material and color specs with tech drawings and instructions for the factory.

Attended the International Design for Sports Conference
in Aspen and various trade shows.

Senior Designer - Basketball, Performance Training
and Kids categories.

Designed product to a varied array of marketing briefs.

Provided market research to support design concepts
including lifestyle presentation boards.

Responsible for original concept creation, upper/sole designs, color renderings, all material specs and technical drawings relative to every component.

Frequent travel to Asia to guide sample design development
at the factories and help maintain product integrity.

Domestic travel to trade shows - ASR / OR / WSA / Surf Expo - and presentations to FootLocker, FootAction, JCPenney and other key accounts .

Among many lines, designed the Flatland (skateboard shoe line) and the Burn, (performance training)
.

Senior Designer in performance Running, Trail Running and Training categories. Created product concepts and designs. Produced final renderings, technical drawings, material, texture and color specs and refined patterns in progress. Set up preliminary model shop. Traveled often to Taiwan, Korea and Indonesia. Provided market research support materials for my designs which included writing and producing a comprehensive trail runner survey and travel to domestic accounts.

Senior Designer in performance Running, category. Created product concepts and designs. Produced final renderings, technical drawings, material, texture and color specs. Designed Saucony Jazz 4000 and the A4 tech running line. Designed inline skate project. Proposed and set up Mac workstations in design group. Traveled to SuperShow, the Action Sports Retail Show, NSGA, the Surf Show and the Industrial Fabric Show. Designed licensed In-line Skates and Roller Skates and consumer retail packaging. Started at Hyde as Senior Art Director.

Teaching position - design and illustration. At Endicott I successfully proposed and created a baccalaureate degree program in visual communication.

Also, during this time, i taught several design courses
at The Montserrat College of Art

Designed and art directed retail consumer packaging graphics for the Cabbage Patch Kids and the Furskin Bears product lines. Contracted and art directed outside support including designers, illustrators, commercial photographers and stylists. Worked closely with color separators and printers.

Designed and art directed multi-level projects involving graphics for toy and game product, retail packaging and POP. Also designed computer and video game product and retail packaging graphics. Designed licensed game product including Star Wars, Dune, Strawberry Shortcake and Care Bears. Contracted and art directed designers, illustrators and photographers. Regularly directed color separators and color printers on press runs. Helped design and install the Parker Brothers exhibit at Toy Fair NYC.

Designed graphics and structural concepts for retail packaging and merchandisers. Art directed in-house photographers and illustrators.

Created logos, packaging and collateral graphics for a wide range of accounts including Kodak and Corning Glass. Contracted printing and outside suppliers.