Ruth Kalinka

I empower businesses to connect with audiences through effective strategies, intuitive user experiences, and engaging content. With decades of expertise in content strategy, UX design, and digital engagement, I bridge the gap between business goals and user needs.

Business Strategy & Collaboration

* Develop strategic content plans and user-friendly designs to achieve business objectives
* Facilitate collaboration with executives, marketing, design, and development to align strategies and improve workflows
* Define project scopes, craft proposals to secure contracts, and create clear roadmaps for success
* Research user behavior, products, services, and the competitive landscape to shape strategy

Content & Design Solutions

* Write, design, edit, and schedule content, including email campaigns, social media, and web copy
* Build cohesive branding and user experiences with web and print materials, ecommerce, and promotional assets
* Ensure all content aligns with accessibility standards (i.e. WCAG), SEO best practices, and brand guidelines
* Promote cultural inclusivity and accessibility by designing for multilingual audiences and diverse global needs

Client Relationships & Brand Growth

* Build relationships and stay informed by listening and engaging via social media, events, and conferences
* Foster strong client relationships by engaging in coaching, education, and feedback sessions
* Represent clients in-person at events to amplify visibility and strengthen their brand presence
* Clients: Large companies such as Automattic and Arcadia University, and small to midsize companies in a variety of industries