Loews Hotels Travel For Real Campaign
As Director of Content Strategy for Loews Hotels & Resorts, I was part of the marketing team that collaborated with our AOR, Catch New York, on conceptualizing our 2015 Advertising Campaign, Travel For Real. I then worked alongside the agency on copywriting for the many iterations of this campaign that were created for print and digital ads, and for the roll-out of the campaign across other brand collateral and channels.
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