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Writer & Content Strategist

Rebecca Wallwork

Miami Beach, FL
rebeccawallwork.com
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  • About
  • About

    I am a writer, editor and content strategist, specializing in digital travel content (journalism and brand content).

    Until April 2016, I was the Director of Content Strategy for Loews Hotels & Resorts. Prior to joining Loews, I conceptualized and executed the content experience for the new cruise travel site, Onboard.com. I was a Contributing Editor for HotelChatter and Jaunted, and a contributor to many travel-oriented websites and magazines.

  • Education
    • Certificate Program
      Northwestern University
      2015
    • Bachelor of Arts Communications Journalism
      University of Western Sydney
      1996
  • Experience
    • Freelance Journalist & Content Strategist
      Self Employed
      Jun 2002 - Present (24 years)
      Currently consulting for Loews Hotels & Resorts on blog content management and copywriting.

      Celebrity profiles and interviews published in WSJ. Magazine, Interview, Ocean Drive, FHM, and SUNDAY. Travel features published by Jetsetter, Forbes Travel Guide, Qantas Travel Insider, Cathay Pacific Discovery, The Sunday Telegraph.
    • Director of Content Strategy
      Loews Hotels & Resorts
      New York, NY
      Aug 2013 - Apr 2016 (2 years 8 months)
      Oversight of content strategy and all content production for consumer-facing and internal communications of Loews Hotels & Resorts, including the brand desktop and mobile websites, mobile app, print and digital advertising, email communications, on- property collateral, distribution channels, Loews Magazine, the Loews blog and brand/property social media. Responsible for copy and photo content of all formats, and collaborated with partner agencies on copywriting, tag lines, SEO and UX.
    • Contributing Editor
      HotelChatter & Jaunted
      New York, NY
      Aug 2009 - Jul 2015 (5 years 11 months)
      Wrote SEO-friendly content on new hotels and travel trends for these top-ranking Conde Nast Digital websites. Was a daily writer from 2010-2011.
    • Managing Editor
      Onboard.com
      Miami Beach, FL
      Aug 2012 - Aug 2013 (1 year)
      Directed content strategy for new cruise travel website owned by LVMH, including production of 750 pages of content and 60 destination videos. Assigned and edited all copy, managed SEO copywriting and oversaw roll-out of brand voice across all channels.
    • Project Editor
      Onboard Media
      Miami Beach, FL
      Feb 2012 - Aug 2012 (6 months)
      Project editor—editing, proofreading, writing—for Onboard Media's client publications. Clients included Carnival Cruise Lines, Princess Cruises and Caesar's Entertainment.
    • Pets Columnist
      The New York Post
      May 2010 - Oct 2011 (1 year 5 months)
      Weekly columnist on distinctive pets and their owners living in New York City.
    • Senior Editor
      American Kennel Club
      New York, NY
      Sep 2006 - Apr 2010 (3 years 7 months)
      Edited front-of-book sections for AKC's Family Dog and AKC Gazette magazines.
    • Editor, ACP Publishing
      New York bureau
      United States
      Jul 2003 - Mar 2005 (1 year 8 months)
      NY editor for a series of Australian-based lifestyle and fashion magazines. ACP is now known as Bauer Media.
    • Music Editor
      Interview magazine
      New York, United States
      Aug 2002 - Apr 2003 (8 months)
    • Features Editor
      Empire magazine
      Beverly Hills, Australia
      Jan 2001 - Apr 2002 (1 year 3 months)
    • Deputy Editor
      Australian Style magazine
      Beverly Hills, Australia
      Aug 1999 - Apr 2000 (8 months)
  • Awards

    2015 HSMAI (Adrian) Awards

    Hospitality Sales & Marketing Association International

    Gold Award Winner for Loews Hotels Travel For Real Campaign (with agency Catch New York):

    - Complete Consumer Advertising Campaign

    - Website User Experience

    - Web Ad Series

    2014 HSMAI (Adrian) Awards

    Hospitality Sales & Marketing Association International

    Gold Award Winner for Travel Brand Blogs

    - Loews Hotels #WishYouWereHere Blog

  • Skills
    • Content Strategy
    • Copywriting & Editing
    • Social Media Marketing
  • Elsewhere on the Web
    • k
  • On Coroflot
    @rwallwork, member since 2016
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