Senior Manager of Creative Marketing Services
Lakewood Township, NJ
Apr 2011 - Present (10 years 8 months)
• Execute online and off-line marketing initiatives, integrating on-line and new media, print, packaging, direct mail, social media, company websites, brand awareness and marketing initiatives.
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
• Oversee profitability, deliverables, timelines and budgets
• Meet with upper management to present campaign strategies and solutions
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Development of all domestic and international marketing to include:
• Advertising - dealer and trade publications
• Communication materials - brochures, direct mail, quarterly specials & promotions, e-blasts, social media
• Multimedia content
• Packaging concept and design
• Create product prototypes to assist sales & marketing needs
• Logo development
• Video development – arrange and direct video of products and procedures
• Website design & maintenance
• Domestic and International trade-show booth design and development
Marketing Creative Services
Brick Township, NJ
Feb 2003 - Apr 2011 (8 years 2 months)
Traditional freelance and marketing / advertising consulting services for a variety of worldwide companies.
Roadmaster USA Corp • Fusion • Sisbarro Target Media • Las Cruces Sun News • The United Group
Mar 1993 - Feb 2003 (9 years 11 months)
• Managed teams of up to 11 production artists, Domestic and International
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
• Manage creative production of on-line and off-line marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
• Coordinated with printers and publishers to schedule and meet deadlines for multiple print tasks
• Casting and directing talent for radio and television sports