Homepage
Secondary landing page - Game(s) home page
Homepage
Secondary landing page - Game(s) home page
Primary Persona
Based upon customer interviews, focus groups and the subsequent synthesis of the data, three key persona were developed to guide decisions during the development of the site's framework. Key user needs are outlined with every persona.
Secondary Persona
Tertiary Persona
Primary Persona - Contextual Scenario
gLike
IGT.com Redesign
IGT.com averages over 900,000 visits and 5 million page views a month, with 434,000 unique visitors. The average time on the site is 4 minutes, with nearly 6 pages per visit. The Game Library application, alone, averages 236,000 page views a month.
To better provide its customers best-in-class service and improve it overall online customer experience, IGT looked to redesign its online offering. This re-design began with fundamental, root-level improvements in form and function within its Game Library application, and later expanded efforts to affect its global taxonomy and visual enhancements to entire site.
