The Brand
The Sub-Mark
Early explorations
A warm, luxurious, sophisticated palette
Casino floors can be both chaotic and glamorous. The interface intended to reflect this – delightful and functional – this translated into elegant organic forms nuanced with soothing ambient tones. The stylized design reminds the user of stylish glass surfaces and shapes in some casino properties, and how they mix with the energy and motion of the casino floor.
Brochure
Sandwich Board
Application Widgets
Application Branding
Branded Server Blade
gLike
sbX: Experience Management
sbX is IGT’s first single-source, sever-based, gateway that allows casino properties to create, manage and deliver customized player experiences. The result became much more than a just an application – it became an experience. IGT’s solution made the software better, even a little bit enjoyable and most importantly, made customers more productive. The challenge: there was no single unifying identity for the solution by which it was known.
