Saemi Yi

▪ Reinvent, develop and maintain official branding each season
▪ Conceptualize, edit and execute dynamic designs and copy for major marketing pieces, programs and social media outlets
▪ Manage production schedule and delegate responsibilities to designers
▪ Collaborate with Merchandise Committee to develop marketable new products
▪ Illustrated all skater portraits featured on bout posters through the 2012 and 2013 seasons
▪ Designed merchandise display structure used at all DuPage Derby Dames home bouts
▪ Raised the league’s professional image with effective marketing designs and subsequently aided in its acceptance into the Women’s Flat-Track Derby Association (WFTDA) Apprenticeship Program

▪ Purchase and price thousands of dollars worth of books and merchandise weekly
▪ Research and evaluate collectible, antique and rare books
▪ Create visually attractive merchandise displays to increase sales revenue
▪ Write daily operation schedules and delegate responsibilities among staff
▪ Count cash distribution to registers and monitor balances at mid-day and closing
▪ Prepare and perform daily bank deposits and reconciliations
▪ Train new and veteran staff on store operations and policies
▪ Fulfill thousands of dollars of online sales orders monthly
▪ Created professional supplementary signage that aided in bringing in thousands of dollars in additional sales of challenging market merchandise
▪ Completely overhauled displays and organization that created a surge of interest and sales in the “Nostalgia” collectible books section
▪ Redesigned more versatile and user-friendly inter-store transfer forms that are now used by all Chicago district stores and will be introduced to the corporate office
▪ Commissioned by the Half Price Books corporate office and Crown Point Graphics for a bookmark design currently on sale at all Half Price Books stores nationwide

▪ Wrote copy, typeset and designed direct marketing pieces on tight deadlines
▪ Created and maintained client branding
▪ Developed and expanded existing products and stock designs
▪ Conducted meetings and cooperated with clients, sales and design team to communicate and implement sales-increasing marketing strategies and finalize artwork proofs
▪ Managed production schedules and organized artwork files and documents
▪ Proofed and pre-flighted files for print on both digital printers and offset presses

▪ Created print ads and illustrations from initial concept to final designs
▪ Collaborated with sales reps to develop branding for clients and Illini Media units
▪ Prepared and performed paste-up of ads into various periodical page layouts
▪ Created the mascot and became the sole designer of weekly illustrated ads for Illini Media’s largest advertising client, Lincolnland Express