Associate Creative Director/ Account Director
Dubai, United Arab Emirates
May 2011 - Present (10 years 4 months)
Roles and Responsibilities: * Maintaining affinity with key accounts by conducting regular interactions understanding specific needs anticipating new opportunities. * Drive client satisfaction by providing insights and actionable recommendations during presentations and meetings. * Prepare annual marketing calendars, budget plans and cost control measures. * Formulate comprehensive marketing and creative strategy for the brand portfolio, ensure the development and implementation of the marketing campaigns are in line with the business strategy and adhering to the guidelines. * Monitor, analyze, forecast and assess market & competitor trends whilst drawing a strategy from the findings to highlight areas of concern and tap new niches. * Liaise & negotiate with media, digital, CRM, research, innovation and event management partners to support the requirements of the key brands. * Obtain multiple quotations from suppliers ensuring maximization of marketing spend while stressing on quality & innovation. * Ideate & conceptualize with the creative team to manage output, review progress and deliver clients' advertisement projects - both top of funnel and below the line. * Maximize customer lifetime value by encouraging customer retention and customer loyalty strategy. * Manage social media page of the agency. Brands handled: Medcare, Cadillac, Chevrolet, Opel, Kawasaki, Kawasaki Café, RSA, Budget Rent a Car, Suno FM, Dialma Brown Furniture, GEMS Modern Academy, Pirelli, Air Liquide, V-Kool, DM Healthcare.
Creative Group Head - Copy
New Delhi, India
Jul 2010 - Apr 2011 (9 months)
Roles and Responsibilities: * Manage and develop key accounts, successfully delivering advertising campaigns and identifying opportunities for further organic growth. * Take a holistic view of the creative process and integrate all the media channels seamlessly in the campaigns. * Channelize marketing insights to propose & develop strategic initiatives with a stress on new media. * Manage & mentor a team of art directors & copywriters. * Liaise with clients and interpret their briefs. * Write effective content adapting to the media chosen & the demographics, while adhering to the brand values & tone. Brands handled: Bharat Sanchar Nigam Limited, Carlsberg, Unique Identification Authority of India, The Suryaa Hotel, 3Cs Real Estate, Orris Real Estate, Oil & Natural Gas Corporation.
Apr 2006 - Jun 2010 (4 years 2 months)
Roles and Responsibilities: * Adapt writing styles to cater to the diverse brand portfolio. * Devise marketing & advertising campaigns. * Analyze market & competitor trends. * Formulate brand building activities for certain clients. * Manage & mentor a team of art directors & copywriters. * Create brand names and assist the designers in the brand identity process, writing concept notes, taking it further to presentations, collaterals & communication. * Study design trends and innovative media. Brands handled: American Express, Airtel Business, Lacoste, Hotspot Retail (Spice Telecom), Reliance Suraksha, Pepsi, Bang & Olufsen, Choco la, Ibis Hotel, Radico Khaitan, Eros Cinema, Gaia Energy Solutions, Radiant Spirits.
Mar 2005 - Mar 2006 (1 year)
Roles and Responsibilities: * Assist the creative team in ideating & formulating campaigns. * Explore writing styles write jingles, storyboards, brand names, catalogs, brochures, PR articles, website content, etc. * Work on proactive campaigns, study advertising concepts and liaise with the Creative Director on pitch presentations. * Present campaigns to clients. * Liaise with external agencies to execute specific projects for television commercial, photo shoots, song recording, website designs, etc. Brands handled: Aviva, Dupont, Microsoft, Panasonic.
Trainee - Copywriter
Publicis India Communication
Aug 2004 - Feb 2005 (6 months)
Roles and Responsibilities: * Studying advertising concepts and campaigns. * Ideation & conceptualization - communication. * Copywriting and proof reading. Brands handled: ABN Amro, HP, Nestle.