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User Experience Design Expert @ SAP Labs

Sajid Saiyed

Bangalore, India
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  • Portfolio
  • About
  • About

    Portfolio: http://www.ssdesigninteractive.com/portfolio

    Downloadable PDF: http://ssdesigninteractive.com/portfolio/Sajid_Saiyed_Portfolio_updated.pdf

    Design management and Interaction design for web, Mobile, multimedia, graphic design and consumer electronics products (like TV, Handheld devices and web).

    Rich experience in the industry as interaction and visual designer with a strong educational background.

    Excellent communication and client management skills. Also experienced in cross locational and multi-dimensional work environment.

    Speaker:

    1. Invited speaker at the "Interaction08 - Savannah" (Feb 2008)

    2. Conducted Seminar plus Workshop at Nanyang Academy of Fine Arts, Singapore on the subject "Sketching, User Experiences and Experience Flow". (March 2010)

    Publications:

    "Modular Personal Infotainment System", In Proc.CHI 2007, Jun 18–19, 2007, Hyderabad, India.

    Institute Associations:

    External Accessor at NAFA, Singapore

    Curriculum Development Committee member, NAFA

    App Development:

    iPad App (Conceptualized, Designed and Implemented):

    Fontula (available on Apple app store).

    http://itunes.apple.com/us/app/fontula/id391294314?mt=8

    iPhone App (Conceptualised and Designed)

    AV Remote app for Philips

    http://itunes.apple.com/sg/app/av-remote/id426883783?mt=8

    Editorial:

    Writing smartphone application reviews for Singapore Press Holding (SPH) Asiaone website.

    Specialties: Creative Direction,

    Design Studio Management,

    Project Management,

    Interaction Design,

    Visual Design,

    UI Design,

    Mobile application Development and Design,

    Multimedia and RIA development,

    Web design and Web application development,

    Information Architecture

  • Education
    • Research Fellowship New Media
      National Institute of Design
      2001 - 2002
      I was a research fellow at the National Institute of Design for one year. I did a research in the field of New Media. The subject of othe research was: Developing Visual Language for functionally Illiterates: Communicating with Interactive Kiosk Due to the large population of India being functionally illiterate, there was a strong need to investigate the opportunity of developing a Visual Language based interface for these people, so that they can communicate with interactive kiosks at public places like Bus Stations and Railway stations.
    • Dip. Arch Architecture
      Institute of Environmental Design
      1990 - 1995
      Commendation Prize for National Architecture Design Competition on the theme - "Space-and-Time"
    • HSC CBSE
      Kendriya Vidyalaya
      1978 - 1990
  • Experience
    • User Experience Design Expert
      SAP
      Nov 2012 - Present (13 years 7 months)
      As part of SAP Labs Design and New Application (DNA) team, I am involved in conceiving frontline apps that leverage SAP's HANA platform and bring the "Power of Networks" to the end users.

      All the projects in the team are design driven and I am also involved in evangalising Design Thinking as a way of work to the rest of the team. The watchwords being ‘desirability, feasibility and viability.’

      Real time Big Data analysis is challenging and exciting. Generating "useful" insights from this complex mesh of information is what I love doing most.

      - Generating insights.
      - Defining the creative strategy and roadmap of frontline apps for SAP's key clients.
      - Practicing and promoting Design Thinking in the organisation.
      - Building Interaction Design and Visual design capabilities (Hiring and Training).
      - Developing and researching new paradigms of interaction design.
      - Trend Research.
      - Design Management.
    • Senior Lead Designer - User Experience Design
      TPVision
      Jul 2012 - Nov 2012 (4 months)
      (This is not a job change. Philips formed a joint venture for its TV business by partnering with Taiwanese company called TPV. As part of this, I was transferred to the new company that formed after this merger called "TPVISION". More on this can be found here: http://bit.ly/HBuGLh )

      As Sr.Consultant - Interaction Designer, I am involved in a variety of interaction and human factors related activities at TPVision.

      • Trends Research
      • Competition Benchmarking
      • Experience Flows
      • Usability studies
      • Design management
      • iPhone / iPad application design and Development
      • Support global Creative Direction Management Platform (interactive design) to orchestrate competitive, consistent, attractive and distinctive manifestations across all market sectors and regions.
      • Design and Define the creative strategy for Interface and Interaction design.
      • Ensure Visual Design excellence.
      • Ergonomics and Human Factors
    • Senior Lead Designer - User Experience Design
      Philips Design
      Jun 2008 - Jul 2012 (4 years 1 month)
      As Sr.Consultant - Interaction Designer, I am involved in a variety of interaction and human factors related activities at Philips Design.

      • Trends Research
      • Competition Benchmarking
      • Experience Flows
      • Usability studies
      • Design management
      • iPhone / iPad application design and Development
      • Support global Creative Direction Management Platform (interactive design) to orchestrate competitive, consistent, attractive and distinctive manifestations across all market sectors and regions.
      • Design and Define the creative strategy for Interface and Interaction design.
      • Ensure Visual Design excellence.
      • Ergonomics and Human Factors
    • Manager - Interactive Design
      PHILIPS, Philips Design
      May 2005 - Jun 2008 (3 years 1 month)
      Managing Philips Design studio at Bangalore, INDIA.

      Core responsibilities include:
      1. Studio Management
      2. Client meetings and CRM
      3. Interaction Design
      4. Visual and multimedia design
      5. Usability studies
    • Content Development Lead
      Convergys Learning Services
      2003 - 2005 (2 years)
      Worked as Content Development Lead for Convergys Corporation Learning Services (formerly DigitalThink Inc.)

      Core responsibilities:

      1. Lead a group of designers on E-learning projects
      2. Visual and Interaction design
      3. Creative Direction
      4. Developing learning solutions
      5. Client meetings
      6. Mentoring fellow designers to leverage design standards in the organisation
    • Proprietor
      ssdesigninteractive
      1996 - 2003 (7 years)
      Started my career as a partnership firm doing business in the field of:

      1. Visual Design
      2. Web design
      3. Multimedia design
      4. Interaction Design
      5. Product Design
      6. Corporate Identity development

      Core responsibilities:

      1. Art Direction
      2. Graphic and Interaction Design
      3. CRM
      4. Marketing
      5. Studio Management
  • Awards

    Patent:

    METHOD AND APPARATUS FOR SELECTING ONE OF A PLURALITY OF VIDEO CHANNELS FOR VIEWINGS

    United States 20110016491

    link: http://www.google.com.sg/patents?id=c5byAAAAEBAJ&printsec=frontcover&dq=sajid+saiyed&hl=en&sa=X&ei=SfYMT8vgAdCIrAeupdjGBA&ved=0CDEQ6AEwAA

  • Affiliations

    IxDA

  • Skills
    • Design Management
    • Interaction Design
    • UX
  • Elsewhere on the Web
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  • On Coroflot
    @sajidsaiyed, member since 2006
      • Followers 1
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