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Creative Director

Sal Randazzo

San Jose, CA
Available Now
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  • About
  • About

    Award-winning Creative Director with Global Design and Corporate Identity expertise. 20+ years of strategic brand, graphic design, and creative direction management of ad, branding, collateral, identity, packaging, trade show signage, and site design for ad agencies, corporations, and design studios.

    Honored to receive Linkedin endorsements from my professional network including endorsements from internationally renowned designers, Steff Geissbuhler, Geissbuhler Design, Stuart Ash, Gottschalk+Ash International, and Mamoru Shimokochi, Shimokochi-Reeves.

    Was part of a small, talented Xilinx creative services team that created a branding standards guideline that brought consistency to all Xilinx communications platforms.

    Was part of a close-knit Xilinx creative services team that created award-winning broadcast, print, and outdoor designs.

    Managed external vendors including graphic design firms, photographers, printers, presentation specialists, and writers on overflow projects.

    Awarded 60th National Paperboard Packaging Competition Gold Award, Paperboard Packaging Council, 2003 Gold Award for the Xilinx ML300 Evaluation Platform Box design. Printer: Ames Specialty Packaging.

    AIGA San Francisco Portfolio Day reviewer that gives valuable one-to-one feedback for graphic design students portfolios and career goals.

    For more information: [email protected]

    www.salrandazzo.carbonmade.com/

    Specialties: Ad, branding, collateral, identity, packaging, tradeshow, and website design management. Project management and collaboration with marcom managers, photographers, product marketing managers, printers, pr, and writers.

    Software skills include Acrobat CC, Illustrator CC, InDesign CC, Photoshop CC, Acrobat Professional CS6, Dreamweaver CS6, Flash, Illustrator CS6, InDesign CS6, Photoshop CS6, Quark XPress, Pages, Keynote, Numbers, Excel, PowerPoint, and Word.

  • Education
    • Bachelor's Degree Graphic Design, Art Direction concentration
      San Jose State University
      1982 - 1987
  • Experience
    • Creative Director with Global Design and Corporate Identity expertise
      Sal Randazzo Design
      Jul 2009 - Present (17 years)
      Strategic brand, graphic design, and identity design consulting for agencies, corporations, and design studios.

      Honored to receive Linkedin endorsements from my professional network including endorsements from internationally renowned designers, Steff Geissbuhler: http://geissbuhler.com/ and Stuart Ash, of Gottschalk+Ash International: http://www.gottashzrh.com/
    • Creative Services Designer
      Fortinet
      Jul 2013 - Feb 2015 (1 year 7 months)
      Graphic design including branding, collateral, identity, trade show, and web banners.

      Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and the market leader in unified threat management (UTM). Our products and subscription services provide broad, integrated and high-performance protection against dynamic security threats while simplifying the IT security infrastructure. Our customers include enterprises, service providers and government entities worldwide, including the majority of the 2010 Fortune Global 100. Fortinet’s flagship FortiGate product delivers ASIC-accelerated performance and integrates multiple layers of security designed to help protect against application and network threats. Fortinet’s broad product line goes beyond UTM to help secure the extended enterprise – from endpoints, to the perimeter and the core, including databases and applications. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world.
    • Senior Graphic Designer
      Xilinx
      Jun 2000 - Jun 2009 (9 years)
      Part of a close-knit creative services team that created Silicon Valley Addy award-winning broadcast, print, and outdoor designs.

      Part of a small, talented Xilinx creative services team that created a branding standards guideline that brought consistency to all Xilinx communications platforms.

      Produced impactful and strategic graphic designs that increased sales expoentially for the chip design, corporate, and software divisions. Graphic design management included ad, branding, collateral, identity, packaging, and trade show signage designs. Collaborated with marketing managers and writers within Worldwide marketing. Provided web team with corporate digital art assets including branding, graphic design, and banner designs.

      Designed ads, branding, collateral, identity, packaging, and trade show signage for various successful Virtex and Spartan product launches integral to product awareness, adoption, and increased company profits.

      Awarded 60th National Paperboard Packaging Competition Gold Award, Paperboard Packaging Council, 2003 Gold Award for the Xilinx ML300 Evaluation Platform Box design. Printer: Ames Specialty Packaging.
    • Senior Graphic Designer
      Symmetry Productions
      Mar 1999 - Jun 2000 (1 year 3 months)
      Created timely graphic design branding, collateral, and identity systems for small and large high tech companies including Cisco, eConvergent, and Remedy Corporation.
    • Senior Graphic Designer
      Sal Randazzo Design
      Jun 1987 - Mar 1999 (11 years 9 months)
      Graphic design management of print collateral, ad, identity, and packaging design systems for ad agencies, corporations, and design studios. Past clients included Amdahl, Builders’ Exchange Compensation Council, Builders’ Exchange of Santa Clara County, Claris, Imagine Publishing, and Mervyn’s.
  • Awards

    Awards: 60th National Paperboard Packaging CompetitionGold Award, Paperboard Packaging Council, 2003Gold Award for the Xilinx ML300 Evaluation Platform BoxPrinter: Ames Specialty Packaging

  • Affiliations

    AIGA and Type Directors Club

  • Industries
    • Commercial Equipment
    • Internet Applications
    • Medical & Scientific Equipment
  • Skills
    • Branding & Corporate Identity
    • Communication Design
    • Exhibit Design
    • Graphic Design
    • Illustrator
    • InDesign
    • Photoshop
    • Print Design
    • Typography
  • Elsewhere on the Web
    • n
    • k
  • On Coroflot
    @salrandazzo, member since 2008
      • Followers 6
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