Samantha Everett

Using my experience working with large corporations, agencies and vendors, I help small businesses and entrepreneurs develop their ideas with smart designs and strategic thinking. As the Creative Director, I develop a branding foundation that is built from the business goals and strategy. Going beyond the visual brand elements, I ensure everything from brand values to tone of voice are in alignment with the brand strategy, and hone all aspects of the brand so that businesses can launch and operate with confidence.

At Hyatt Hotels Corporation, I utilized my understanding of branding and marketing strategy to develop, design and present work directly to stakeholders from internal brand and marketing teams. As creative lead for a new hotel branding initiative, I provided creative direction by developing an intelligent new brand strategy and design application with templates for production designers to follow. In my role, I also worked on initiatives with external partners, including a digital campaign with onefinestay.com and a nationwide in-hotel campaign with Martha Stewart.

As a member of the Global Brand team at Motorola Solutions Inc., I provided guidance and direction on the company’s new brand to agencies, vendors and internal staff. Working independently under the Creative Director, I collaborated directly with marketing teams and internal departments to develop targeted designs for print, web, presentations, environment, as well as internal templates. I also worked on multiple projects directly with C-suite directors to develop designs and creative strategy for high-level initiatives in advertising and marketing.

As Creative Manager of this digital fashion and beauty company, I ensured the quality of work produced by our in-house team by providing art direction to creative staff, establishing and maintaining project timelines, and ensuring the maintenance of brand standards for our clients. My role also included leading creative strategy for high-level projects with senior staff from concept to completion, interviewing and hiring new creative talent and delegating day-to-day responsibilities for design team members.