Promotional DVD - The challenge was create fusion between straightforward, informational messaging meant to inspire, with a complementary design that imparts transparency. The client was very pleased with the result.
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Reality Show Outline - My client was approached by a Bravo! Network producer while on a set for another show. The producer inquired about her ideas for a program, and she contacted me to bring an outline to life. I wrote this outline and a pilot episode.
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Geek Squad IdeaFestival Poster - Highly-branded client needed a poster to drive awareness around a signature event. The assignment required a specific voice and tone of flippant irreverence.
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Abbott Molecular National Sales Meeting Proposal - This is a proposal I wrote for a multi-million yearly national sales meeting for a transnational pharmaceutical corporation. The creative copy begins on page ten.
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Geek Squad Brand Invigoration - I wrote this brochure for a client that was changing its brand image. Development features more accessible copy, a cleaner design, and the superhero brand in regards to tone and voice, copy layout, and bold visual contrasts.
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nRange Presentation - This client needed a powerful presentation to persuade stakeholders. Copy tone uses fear marketing to accentuate safety features of product.
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Live Marketing Influencer Party Proposal - Client needed creative direction to bring presentation to life.
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Aveda Live Marketing - Demonstrated client's organic brand and unique message with an interactive approach.
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Jostens for Harley-Davidson - Print ad appeared in Harley-Davidson's HOG Magazine.
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Liz Claiborne for Best Buy - Brand fusion where fashion meets function.
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3M Brochure - Concepted and copy edited brochure promoting launch of new technology.
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Wall Street Journal's Online Promo - Wrote, concepted, and developed online investing tool for Dow Jones website sponsored by Charles Schwab.
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Creative Samples

This brief sample of my work demonstrates effective messaging strategies for a variety of brands.

Sam Swenson
Creative Copywriter + Content Specialist Seattle, WA