Sam Swenson

* Write product and campaign messaging for online advertising
* Concept campaign development and execution for global team
* Direct global advertising agencies in London, Taipei, San Francisco, and Seattle
* Write promotional copy for site-specific regions, support global retail channels, write print collateral, video scripts, and cross-functional team messaging for global communications

• Created brand campaign for the refresh of a retail website using keywords to increase traffic
• Led content development for client website, tutorial seminars and cross-promotional collateral
• Concepted and copy edited high-tech brochures into simple and quick communication of benefits

* Wrote script demos for capability pitches and presentations for live video marketing events
* Developed and executed online marketing for Fortune 500 companies that won repeat business
* Brainstormed and presented creative solutions to internal and external clients
* Directed internal freelance team based on budget size and project scope
* Managed enterprise-wide proposal writing process, meeting all deadlines

* Wrote interactive video scripts, monitor displays, TV and radio scripts, buyer's guides, and more
* Led the copy team in cross-departmental collaboration for nationwide campaigns
* Concepted brand development with vendors to maintain Best Buy marketing standards
* Collaborated with art directors and creative directors to create consistent tone and voice

* Wrote and edited product copy for specialty and master catalogs
* Managed and facilitated department meetings