Heather Sandrey

• Lead strategist for all marketing brand systems, driving content centralization, scalable personalization,
and automated asset transformation across the enterprise.
• Maintain and enhance automated marketing templates; collaborate with cross-functional teams
to develop new templates that align with brand and compliance standards.
• Monitor and report on template usage, compliance deadlines, and asset expiration to ensure brand integrity
and legal adherence.
• Serve as primary administrator for the Digital Asset Management (DAM) and Marketing Template platforms,
responsible for folder structure, metadata taxonomy, asset governance, and user permissions. Oversee daily
DAM operations: upload and organize assets, apply metadata, onboard new users, provide system support, and generate performance reports.
• Partner with creative, brand, and marketing teams to ensure efficient asset lifecycle management
and consistent brand application.
• Manage vendor relationships and contracts; oversee budget allocation and invoice processing for brand systems tools.
• Act as subject matter expert on brand systems best practices; recommend and implement process improvements to optimize system functionality and user experience.

• Design, project management, photo direction and print production for all assigned projects
• Lead designer working in collaboration with ad agency developing and implementing the brand refresh for UH Rainbow Babies & Children's Hospital, the most recognized of all UH brands
• Lead designer for Women's Health Institute, Harrington Discovery Institute and MacDonald Women's Hospital
• Art director for Neurological Institute, Eye Institute, Orthopedics, Institutional Relations & Development, Continuing Medical Education, Community Relations, Transplant Institute and Lifelong Health
• Redesign of Innovations, a national reputation strengthening publication
• Design of Community Benefit Report, Harrington Discovery Institute Annual Report, a series of 16 Service Line Image Books and Rainbow Annual Report, including art direction of all photoshoots
• Redesign of Physician Update, a monthly e-newsletter distributed to 24,000+ employees corporation wide
• Development of Creative Brief used by all marketing managers

• Design a wide range of projects from concept to completion including: capabilities brochures, identity campaigns, invitations, posters, signage, retail advertisements, trade show displays and logos
• Art director responsible for maintaining brand consistency for both the National City and PNC brands
• Lead designer for Wealth Management and Small Business Banking
• Creating and directing implementation of identity standards