I’m a strategic experience designer working principally across the areas of “Goal Centered Designs” which always is in congruence with latest user interface.
I spend my time ensuring that digital products meet the needs of their users; are usable, highly intuitive, as simple to use for the task in hand and finally deliver a joyful experience.
I’ve been doing this for almost 12 years now! Starting off as a mobile visual designer most of my skills I’ve learned by doing. I also completed an Advance User Interface Design certification from Design Incubator, and earlier in my career obtained an Post Graduate Diploma in Visual Communication studies from Wigan & Leigh College, a UK based institution.
I excel in strategizing and vizualizing digital solutions via wireframes and quick prototypes. But most importantly, I ensure my designs fulfill business and user needs by engaging with them from an early stage. Validating design solutions by employing various usability testing techniques is the key to success, so do I thrive heavily on user feedback, research and data findings.
This keeps me nimble, grounded and excited!