Sandra Pérez-Puelles (Burgman)
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About
Welcome to my portfolio! I'm Sandra, a passionate artist and seasoned graphic designer with over 20 years of professional experience in visual communications and advertising. My journey in the art world has been profoundly shaped by my career, and I currently serve as the creative director and head designer at GraphicJoy Studio Design, as well as a design educator at CFCC. These roles have honed my discerning eye and deep appreciation for artistic expression.
Throughout my career, I've developed extensive expertise in digital and print design, marketing, and advertising. I've worked with various organizations, including The N2 Company, Port City Signs & Graphics, UNCW Randall Library, and Downs Creative, and have also thrived as a freelance graphic and digital designer. My background in customer care and teaching further enriches my skill set.
As a bilingual professional fluent in English and Spanish, I excel in fostering strong client relationships through exceptional communication and a commitment to exceeding expectations. I hold a BA in Studio Art & Digital Art and have received academic achievements in Visual Communications, Marketing, and Advertising. My track record includes leading high-performing teams, delivering impactful advertising campaigns, and consistently surpassing client goals.
Highly motivated and results-oriented, I am dedicated to increasing customer engagement and effectively communicating branding goals. I am passionate about staying ahead of the design curve through continuous learning and community involvement. Thank you for visiting my portfolio, and I look forward to the opportunity to collaborate and create something extraordinary together.
Technical Abilities:
• Graphic Software (Windows PC & Mac): Adobe CC: Photoshop, Illustrator, InDesign, Acrobat. Canva
• Large-format printing and production
• Social Media Tools: Facebook, Twitter, LinkedIn, YouTube, Hootsuite
• Asana, Slack, Google Workspace -
Education
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Bachelor Degree Studio Art & Digital ArtUniversity of North Carolina Wilmington
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Associate Degree Visual CommunicationsArt Institute of Houston
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Associates degree Marketing & AdvertisingInstituto Universitario de Mercadotecnia
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Experience
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Product Svcs./Ad Strategy Team LeadApr 2023 - May 2024 (1 year 1 month)• Supervised and coached a team of ad strategists to increase
reader engagement, and create print advertisement ad content
that succesfully communicated our advertisers’ goals within
time-critical deadlines
• Effectively managed the team to meet the department’s production
goals and contributed to the growth of the organization
• Ensured compliance with established company guidelines and
procedures to provide high quality service and outstanding
client care
• Assisted the department manager in developing operation
strategies and oversee multiple projects
• Collaborated with other leaders to improve the ad design experience
for the Sales team and increase advertisers’ satisfaction
• Innovated department processes to increase productivity
• Mentored and inspired the team by creating an environment that
promoted positive communication, embraced growth mindset,
and encouraged bonding of team members -
Advertising Team LeadFeb 2018 - Apr 2023 (5 years 2 months)• Supervised and coached an award-winning team of designers to
produce high-quality print advertisements that succesfully
communicated our sales team’s and advertisers‘ goals
• Effectively managed the team to meet the department’s production
goals and contributed to the growth of the organization
• Ensured compliance with established company guidelines and
procedures to provide high quality service and outstanding
client care
• Assisted the department manager in developing operation
strategies and oversee multiple projects
• Collaborated with other leaders to improve the ad design experience
for the Sales team and increase advertisers’ satisfaction
• Innovated department processes to increase productivity
• Mentored and inspired the team by creating an environment that
promoted positive communication, embraced growth mindset,
and encouraged bonding of team members
• Lead a micro-team of elite designers that provided an elevated
experience to new clients and increased client retention -
Publication and Advertising Graphic DesignerApr 2015 - Feb 2018 (2 years 10 months)• Created, designed and produced advertising designs,
to be published in several magazines that successfully communicated our advertisers’ goals within time-critical deadlines
• Used customer service best practices and written communication to advise advertisers and sales teams on effective design solutions -
Graphic Desginer/Project ManagerPort City Signs & GraphicsNov 2013 - Apr 2015 (1 year 5 months)• Created, designed and produced a variety of signage projects in
print and digital media for a diverse clientele
• Managed the in-house social media marketing
• Used customer service best practices to advise customers on the
best large-format graphics and print solutions for their needs
• Generated project estimates and invoicing
• Ensured proper maintenance and ordered supplies for large
format printers and vinyl cutters
• Trained and coached new team members
• Managed projects from conception to delivery, making sure
customers received top quality products in a timely manner
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Awards
• Bachelor's Degree in Studio and Digital Art
• Associates Degree in Visual Communications
• Associates Degree in Marketing and Advertising
• Social Media Marketing -
Affiliations
AIGA - The American Institute of Graphic Arts
AMA - American Marketing Association
CFRW - Cape Fear River Watch - Wilmington NC -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@sandraperezpuelles, member since 2010
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Followers 3
