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Campaign Manager
Advance Auto Parts
Apr 2021 - Present (3 years 1 month)
Develop, lead, and coordinate strategic omni-channel marketing campaigns for AAP, driving awareness, perception, and demand generation across both English and Hispanic markets.
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Graphic Designer - Retail Visual Branding Team
Advance Auto Parts
Raleigh, NC
Mar 2016 - Oct 2021 (5 years 7 months)
Work closely with Marketing, Merchandising and other strategic partners for concept development, production and final execution of layout for print collateral, web pages, email campaigns, digital advertising, social media, and internal corporate assets.
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Graphic Designer
Indiana University School of Online Education
Feb 2016 - Jul 2017 (1 year 5 months)
Create print and online materials such as website graphics, emails, infographics, presentations, flyers, brochures, advertisements, and banners to support the IU Online brand.
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Graphic Designer
Campbell Alliance Learning Solutions
Raleigh, NC
Aug 2015 - Dec 2015 (4 months)
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Freelancer
Los Angeles, CA
Apr 2014 - Aug 2015 (1 year 4 months)
I facilitated design layout for printed and digital materials on both a practical and consultative basis.
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Jr. Graphic Designer
Global Experience Specialists (GES)
Oct 2013 - Aug 2015 (1 year 10 months)
I worked as a designer and project manager in corporate marketing. As a designer I provided branding support, graphic design, and production layout work. I worked on a variety of design projects from printed magazine ads and marketing collateral to internal and externally facing web banners, icons, and graphics. As a project manager, I coordinated the team budget and expense reports, organized and monitored cross-facility design projects, and assisted in large scale internal event planning. This included establishing vendors, working with on-site staff to produce award shows and team conferences, and facilitating large scale graphics production for our offices internationally.
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Vendor and Promotions Manager
SQFT Productions
Sep 2013 - Dec 2013 (3 months)
I managed the vendor recruitment, placement, and schedule for a large Ford funded promotional event [Raptor Roundup]. I also assisted in coordinating promotional efforts leading up to the event and managed the promotional team at the event. In addition I also executed administrative tasks, such as filing, email composition, dictation, etc.
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Lead Designer and Head of Promotions
WIUX 99.1
Apr 2011 - May 2013 (2 years 1 month)
I increased community awareness of the radio station through design and distribution of promotional materials [posters, flyers, t-shirts, sunglasses, etc.] and through event planning. Additionally I worked directly with artists, musical groups, and promoters to form lasting professional relationships.
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On Air Personality
WIUX
Aug 2009 - May 2013 (3 years 9 months)
Prepared multiple hours of music and professional dialogue weekly. Created and maintained consistent listener base.