Sarah Van Tassel

Develop, lead, and coordinate strategic omni-channel marketing campaigns for AAP, driving awareness, perception, and demand generation across both English and Hispanic markets.

Work closely with Marketing, Merchandising and other strategic partners for concept development, production and final execution of layout for print collateral, web pages, email campaigns, digital advertising, social media, and internal corporate assets.

Create print and online materials such as website graphics, emails, infographics, presentations, flyers, brochures, advertisements, and banners to support the IU Online brand.

I facilitated design layout for printed and digital materials on both a practical and consultative basis.

I worked as a designer and project manager in corporate marketing. As a designer I provided branding support, graphic design, and production layout work. I worked on a variety of design projects from printed magazine ads and marketing collateral to internal and externally facing web banners, icons, and graphics. As a project manager, I coordinated the team budget and expense reports, organized and monitored cross-facility design projects, and assisted in large scale internal event planning. This included establishing vendors, working with on-site staff to produce award shows and team conferences, and facilitating large scale graphics production for our offices internationally.

I managed the vendor recruitment, placement, and schedule for a large Ford funded promotional event [Raptor Roundup]. I also assisted in coordinating promotional efforts leading up to the event and managed the promotional team at the event. In addition I also executed administrative tasks, such as filing, email composition, dictation, etc.

I increased community awareness of the radio station through design and distribution of promotional materials [posters, flyers, t-shirts, sunglasses, etc.] and through event planning. Additionally I worked directly with artists, musical groups, and promoters to form lasting professional relationships.

Prepared multiple hours of music and professional dialogue weekly. Created and maintained consistent listener base.