Spin Master - Applingz | App Development, Art Direction - Applingz is the first most interactive plush toy for girls and boys to connect and play with that uses iPod or iPhone as the brains of the toy. The goal was to come up with a look that is unique to Applingz to compliment the nurturing play pattern that was built in to the App.
Spin Master - Applingz | App Development, Art Direction - The App development was a joint effort between Marketing and Design from Spin Master and Main Sauce Productions in UK. Through collaborative brainstorming sessions the main features, the user experience and user interaction was formulated and further developed.
Single Panel Cartoon | Vector Art Ilustration - Assigned caption for the assignment was "Let's make sure we don't do this again!". A scenario was illustrated as a pencil sketch and then recreated as a vector art for final deliverable.
Single Panel Cartoon | Sketch & Vector Art Ilustration - Assigned caption for the assignment was "Let's make sure we don't do this again!". A scenario was illustrated as a pencil sketch and then recreated as a vector art for final deliverable.
CIMHS
CIMHS - Brand development, Logo Design, Web Design
OSCV Branding & Web Proposal | Saftey Ville Logo Development, Icons - Graphical logos were designed to represent individual sub-brands corresponding to the various camp programs that OSCV offered for young children. The iconic teddy bear was used as a mascot to incorporate in the logo design and in the creation of the brand look.
OSCV Branding & Web Proposal | Graphics, Interface, Icons - The proposed online website is an MMOG property were children can create their own avatar, explore, learn and interact within a safe environment.
Illustration | Character Design, Storyboard - Left: The assignment was to design a villain that is tricking the main character of the story in moving into a seemingly unfitting new house.

Top Right: A comic strip that consists of a four panel cartoon displaying a "hair raising situation"

Bottom Right: Character development
Illustration | Storyboarding, Comic
Illustration | Storyboarding, Comic
Thesis Project | User Interface Design, Work Flow, Graphics - As part of the VersA project graphical icons and user-interface were designed for the digital induction unit and cooking and steaming purposes.
Bell Project | System Design - In collaboration with Bell Canada the telecommunication device was designed as a response to a new market opportunity. The device was a means to combine three of the company’s main services: Bell Residential, Bell Mobility and Bell Sympatico, in order to create customer loyalty and redemption.
Bell Project | System Design - The preliminary user interface was created to perform a series of usability tests with various users. The usability tests conducted helped determine the most efficient and intuitive workflow. Low-fidelity prototypes were used during the usability sessions.
Bell Project | System Design - Once the initial interface was tested the main features were decided on and the information architecture was finalized. The look and feel of the interface was designed to appeal to Bell’s young hip demographic.
2007-2012 UI & Graphics (Old)
Sara Zokaei
Sr. User Experience Toronto, ON