Branding
Branding from Sharon Brandful
Branding

Problem/Overview:
Andrews Federal Credit Union launched a new brand and website in 2019. This resulted in the need to rebrand all other aspects of the visual identity to reflect the new color palette, fonts, photos, etc. The previous branding was cluttered, dated, and confusing. When I was hired as the Senior Graphic Designer, all the identity assets had already been outlined in a brand guide. Thus, I was tasked with updating stationery, posters, signage, letters, forms, and disclosures.

From concept to completion, I rebranded the visual identity assets shown above, singlehandedly. From top left to bottom right are: mailing envelopes, letterhead, business cards, thank you cards, and internal posters that feature the taglines "Ready to Serve, Ready to Solve" and "Always Leave an Impression." The update to the brand provided a visually appealing modern cleaner refresh that featured the signature "3 stripes" from the logo as a dominant design component. The result of improving and updating the designs was a renewed faith and trust in Andrews Federal Credit Union among employees and members that helped usher in an exciting new chapter.
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Branding

Problem/Overview:
Andrews Federal Credit Union launched a new brand and website in 2019. This resulted in the need to rebrand all other aspects of the visual identity to reflect the new color palette, fonts, photos, etc. The previous branding was cluttered, dated, and confusing. When I was hired as the Senior Graphic Designer, all the identity assets had already been outlined in a brand guide. Thus, I was tasked with updating stationery, posters, signage, letters, forms, and disclosures.

Sharon Brandful
Senior Graphic Designer...Creative Communicator & Problem Solver...Branding Expert Alexandria, VA