Shanon Dennis

PRIMARY RESPONSIBILITY
Freelance Technical Designer, relayed artist interpreted designs to manufactures production specifications, pre and post-production garment grading, overall design completion.
KEY ACCOMPLISHMENTS
Reduced production time by two weeks which resulted in improved retailer relationships. This accomplishment retained $50M in accounts and potential lost revenue.
Redesigned technical packs in-order to better communicate garment specifications with the manufacturer, resulting in reduced turn-around times by one week to receive pre-production samples and saving the company more than 20 design hours due to fewer changes.

SUCCESS STORY
- Problem: Due to the company’s artist inexperience, the manufacturer had a difficulties interpreting and properly constructing their designs. Action: During the technical technical pack process, any details that couldn’t be constructed were replaced with embellishment and finishing techniques that would give the item a similar effect. Results: The garments overall presentation was improved along with correct construction details on all items. This process resulted in a reduction of manufacturing cost by an estimated 25% and also cutting the production time by two weeks.

Sophisticated graphic/ apparel designer tackling all problems creative! I have worked with such companies as Lifetime Women's Health and Wellness Center, Slow bucks, Violet & Pink and startup businesses from Virginia, Detroit and Ohio.

PRIMARY RESPONSIBILITY
To complete Spring 2014 technical design packs within given deadline.
KEY ACCOMPLISHMENTS
Completed all technical packs within three week deadline with over a week and a half to spare.

PRIMARY RESPONSIBILITY
CAD, graphic and technical designer for the Virginia based clothing brand.
KEY ACCOMPLISHMENTS
Revised technical pack system which improved garment construction and embellishment placement.
Trained designers on new technical pack procedures.
Restructured and organized daily design room operations, which maximized daily productivity. This reduced production time by one week and eliminated overtime on the weekends.

PRIMARY RESPONSIBILITY
Technical, graphic and CAD design. Created a unique technical pack system, trim and garment bibles, etc.
KEY ACCOMPLISHMENTS
Redesigned the logo, modernized the aesthetic and relatable to all garments.
Developed a technical and trim program to improve the brands visibility by 15% and resulted in a estimated 30% increase in revenue.
Producing highly detailed technical packs that improved access and communication with manufacturers.

SUCCESS STORY
- Problem: Current manufacturer’s quality was poor, each delivery’s timing was unpredictable and haphazard. Branding was inconsistently executed reducing the branding’s impact. Actions: I consulted the owners on locating a manufacturers that could produce quality goods for a reasonable price. Next, I developed a technical pack system that not only displayed all the construction details but also easy to follow instructions for the overseas maker. Then, I created branding tools such as hang tags, neck labels, poly bags and embroidery logos to help the end consumer identify the brand. Finally, I worked with the owner on making a seasonal schedule so deliveries can be organized and conceived effectively. Results: Once all the new procedures and a manufacture were in place, District 81 saw improvements in the overall brand presentation which resulted in an estimated 30% sales increase in their market. Production time decreased and fewer corrections and changes freed up time for owners to promote and sell the brand.

PRIMARY RESPONSIBILITY
Graphic designer and technical designer and illustrator. Collaborate with the owners and lead designer on brand building strategies, also I developed trims, bibles, promotional material etc.
KEY ACCOMPLISHMENTS
Designed multiple items that sold out during their seasonal run including the online exclusive “80’s Jack” tee.
While the brand was still in its developmental stages I was one of the key designers/ consultants in developing the look and style of the brand.
Translated the logo across several different medias including, clothing, accessories, and album covers.
Designs that I helped implement into the lifestyle of the brand during the formative years are still intricate components to Play Cloths’ success today.

PRIMARY RESPONSIBILITY
Graphic designer and technical designer and illustrator for such brands as Indigo-Red, Azzure Denim, Imperial Junkie, AKOO and SHMACK.
KEY ACCOMPLISHMENTS
Learned how to create trims, bibles, technical packs from seasoned designers.
Helped in the development of multiple brands look and style.
Designed multiple items that sold out during their seasonal run.
Designed a shirt that appeared on the cover of American music magazine “XXL” and several other garments that were worn by celebrities.