Sue Hoffman

Lead strategic and creative direction for a full-service marketing and branding consultancy specializing in brand development, audience engagement, and market visibility. Serve as a marketing advisor and fractional CMO for multiple brands, driving innovation and measurable business results across diverse industries, including luxury, corporate, government, and B2B sectors.

• Partner with emerging luxury brands, delivering scalable brand systems and campaigns. Highlights include: Rebranding a luxury Palm Beach interior design firm, resulting in multi-million-dollar revenue and widespread regional and national media coverage.

• Develop pre-sale and pre-funding branding and marketing communication plans needed to expand client rosters and increase revenue while designing collateral that showcases growth and potential. Successes include the sale of an electronics company to Voxx, the sale of a regional preschool chain to an international early education brand within 4 months, and securing 100% first-round VC funding for an Australian Wine Company.

• Created community outreach plan for a municipality, resulting in a 300% increase in social media followers and a more than 200% increase in attendance at community events.

The NYC design and marketing scene is as fast paced and crowded as the city itself, so communication has to be sharp and targeted to cut through and reach the correct audience. As the hands-on creative leader of Sue Hoffman Designs, I create high-quality, targeted marketing materials. Using systems that tap into my substantial background in both graphic design and business, not only do I create effective, unique creative solutions, but I also understand the importance of deadlines, efficiency, and good communication between the agency, clients, and vendors.

• Utilize strategic marketing insight and creative leadership to develop compelling brand identities and visual narratives.

• Lead end-to-end concept development and creative production across digital, print, experiential, and social media platforms.

• Manage all aspects of creative operations, including cross-functional team leadership, budget oversight, and project management.

• Served as consulting art director for redesigns of PR Week, Florida Home & Garden, and In & Around Bergen County.

• Encourage fundraising and increase program participation for non-profits and government agencies, including: Town of Rye, Boys & Girls Club, Safe Horizons, NYC.gov, Public Health Solutions, Women’s Chamber of Nevada, Peninsula Counseling, Brighton Beach BID, and Philadelphia Water