Sean James

Designed and formatted digital content for Nature’s Way Amazon products, Amazon A+ Pages, Amazon store and other online retailers. Worked with Digital Manager, Brand Managers, Marketing Director and Regulatory to ensure edits, layouts, revisions, and routed files were on brand and ready for and digital delivery. Also assisted the graphic design team with overflow work by taking on projects requiring quick turnaround.

• Took assessment of existing production assets and developed and created enhanced digital assets, ensuring brand identity was maintained and assets were most effective.

• Created interim master style guides for Nature’s Way to provide to outside agencies, helping them stay on brand.

• Designed Amazon digital assets for over 100 products, driving increased Nature’s Way Amazon sales.

Designed and formatted social media banners, landing pages and blog images for collegiate clients. Worked with Project Managers, Creative Directors and Graphic Designers to ensure edits, layouts, revisions, and routed files were on brand and ready for print and digital delivery. Took over design overflow work for creative team by taking charge of various projects at various stages of the creative process concept to completion.

• Maintained and assisted creative team with redesign of style guides for Rasmussen College and Collegis Education.

• Conceived, illustrated and designed digital assets using established creative direction set in place to reinforce visual goals

• Assisted in creation and launch of a pilot interactive infographic projects for Rasmussen College School of Nursing using online application, Ceros.

Established online apparel company that is growing in brand awareness and product offerings. Designed website from ground up and collaborated with e-commerce specialist to implement store-side of website. Collaborated with artists, musicians and event planners on various marketing and cross-promotional opportunities. Photographed apparel in in-house studio for use on website.

• Created logo and generated brand style guide, maintaining brand consistency for in-house and out-sourced projects.

• Designed artwork for apparel, meeting or exceeding brand guidelines.

• Managed inventory, website, sales planning, photo shoots and production, keeping processes within budget and on target.

• Executed art direction on photo shoots and other promotional materials, resulting creatively
impactful layouts that increased social media engagements.

Created layouts, collected and delivered final packaging and other creative assets for major brands, including: Barbie, Cabela's, Nickelodeon, Transformers™, Peanuts and Teenaged Mutant Ninja Turtles™. Directed photo shoots for various video game peripherals. Reviewed and approved printed and marketing assets.

• Saved company $790K in agency costs by correcting creative assets provided by outside creative agencies so that they met required packaging specifications and online specs.

• Mastered template requirements and guidelines for console systems, including Xbox, PlayStation and Nintendo™ that ensured zero-error tolerance policy regarding 1st-party packaging errors.

• Conceptualized and designed living online asset guide, providing resource used by all departments to stay up to date on changing requirements.

• Led biweekly task meetings, ensuring creative team met creative requests.

Designed, reviewed and approved creative materials with direction of creative manager and executives. Performed product shoots for video game peripherals in-house for use on packaging.

• Supported sales team with creative materials: mock packaging, sell sheets, registration cards, flyers, power point slides,
in-store pallet displays, point of sales displays, magazine and web ads, meeting and exceeding sales projections.

• Enforced zero-error tolerance policy regarding packaging, enabling shipping date to be met and on many occasion moved up for early release.

• Designed packaging for GameMill Publishing, Inc., and Big Fish Games from supplied art assets, creating required
packaging needs: amaray cases, inserts, jewel cases, tray liners, disc labels and other cross-promotional assets.

• Collected final and approved assets, delivering them to print vendors.

• Mocked prototype packaging for review by executive and sales team, giving valued inputs regarding perceived and actual production issues.

• Attended press checks, ensuring color correctness of printed materials.