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Designer - Juniors/Young Contemporary, Young Mens, Kids
Selena Leong
Los Angeles, CA
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About
With over a decade of experience in the apparel industry, I have worked for some of the top names in the business, from Polo Ralph Lauren to Victoria's Secret to Forever21. I bring with me vast experience, having started in production before segueing into development and design. From developing my own prints and patterns to working directly with factories, I am comfortable doing everything - trend research to fabric & trim development to tech packs. My skill set includes an extensive knowledge of fabrications, garment construction, print & wash techniques and trims, and a strong understanding of lead times. I can do all categories, but I am most comfortable with men's, young contemporary, juniors & kids.
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Education
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Master of Arts Media StudiesNew School University2012
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Experience
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Designer - Private Label Lead for Juniors/Young Contemporary, Young Mens, KidsSeven7 Jeans/Sunrise BrandsLos Angeles, CAJun 2015 - Present (8 years 6 months)• Providing innovation & crucial trends to key accounts (Nordstrom, Tilly's, Kohl's)
totaling $40M in sales
• Helped launch two branded lines: People's Liberation @ Kohl's & Stitch Fix, and
NO! Jeans as an opening price point brand, helping to grow sales by $5M
• Working closely with sales team and buyers to intimately understand crucial
business opportunities and best sellers to elevate the assortment thereby helping
to double the adoption rates
• Developing prints, patterns, graphics & other art as necessary
• Creating tech packs for factory execution of prototypes
• Fabric, material & trim development/sourcing
• Designing marketing materials, trims & line sheets -
Designer - Men's & Juniors'Blink DesignLos Angeles, CAJun 2013 - Jan 2015 (1 year 7 months)•Lead designer & developer for Forever 21 Men’s account: art directed monthly designs
• Increased orders 30% by maintaining strong relationships with buyers & providing timely & trend-right boards for weekly buyer review meetings
• Implemented new design protocol for developments & tech packs
• Developed prints/patterns, graphics & body sketches for accurate tech packs -
Associate Product Developer - Juniors'Forever 21Los Angeles, CAOct 2012 - Jun 2013 (8 months)• Worked directly with company owner to develop best-selling product by researching trends & shopping the market
• Created tech packs complete with art sketches, specs & trim layouts -
Graphic Artist - Technical - Men's, Juniors', Kids'Kids HQ/Li & FungNew York, NYJan 2011 - Aug 2011 (7 months)
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Product Design Manager - Juniors'Parigi GroupNew York, NYAug 2010 - Jan 2011 (5 months)
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Freelance Technical Artist - Kids'Osh Kosh B'GoshNew York, NYFeb 2010 - Jul 2010 (5 months)
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Freelance Product DeveloperFreelanceNew York, NYOct 2007 - Feb 2010 (2 years 4 months)• Developed & managed product for HanesBrands, Inc., American Eagle Outfitters & Victoria’s Secret Pink
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Assistant Product Manager - Juniors'Jimmy'Z/AeropostaleNew York, NYMar 2005 - Feb 2007 (1 year 11 months)
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Product Associate - WomenswearPolo Ralph LaurenNew York, NYJun 2003 - Dec 2004 (1 year 6 months)
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@selenaleong, member since 2015
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Following 13
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Followers 2
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