Jennifer Serchia

CURRENT Job: The first In-house Designer responsible for creating the brand’s playful yet edgy aesthetic in areas of packaging, web, and print design. Established branding and brand guidelines. Lead creative of multiple collection launches and collaborations from moodboards to completion. Worked with multiple departments (lab, marketing, product development, content creators, etc.) to execute each project in a timely and cost-effective way.

Promoted from Graphic Designer to Creative Director, leading a team of 5 designers in creating cosmetic designs, packaging, illustrations, web mailers, social content, and tradeshow / promotional materials for company with multiple makeup brands. Worked closely with CEO and marketing managers to execute the desired vision and messaging. Assisted in delivering products that made it into target.com and Walgreen’s.

Graphic designer creating all web, social, and printed needs for clothing company - working closely with the CEO and Creative Director as well as cross-functional teams.