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Owner/Creative Director of The Vellum Group, LLC.

Serena Jhangiani

Cincinnati, OH
vellumgroup.com
Available Now
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  • About
  • About

    With more than 15 years of experience in the graphic design industry, I began my design career working at a top global design agency before accepting a position at an in-house creative department within a major corporation. From there, I went to a local boutique agency as a design director before branching out on my own.

    Over the years, I have collaborated with local, national and international clients, while developing and leveraging skills to deliver breakthrough designs and impactful creative solutions.

  • Education
    • Graduate Graphic Design
      Portfolio Center
      2004 - 2006
    • Bachelor of Arts Mass Communication
      University of South Florida
      1995 - 1999
  • Experience
    • Owner/Creative Director
      The Vellum Group, LLC.
      Cincinnati, OH
      May 2017 - Present (9 years 1 month)
      I'm the owner of Vellum, and our clients include small start-ups to large, global brands. Part of my role is to direct, manage, lead and execute design. I also manage new business, existing clients, budgets, workflow and client approvals. I also build and maintain strategic partnerships with clients and vendors.
    • Design Director
      Gillispie Creative, Inc.
      Cincinnati, OH
      Apr 2015 - Apr 2017 (2 years)
      In my role as head of design, I created and developed strategic concepts and designs internally as well as for local, national and international clients.
    • Design Manager
      Kao USA
      Cincinnati, OH
      Mar 2008 - Mar 2015 (7 years)
      In my role, I created and led many designs and re-stages of several mass beauty brands. I primarily worked with packaging, but I also managed photoshoots and developed brand campaigns and brand guidelines.
    • Designer
      Landor Associates
      Cincinnati, OH
      Jul 2006 - Mar 2008 (1 year 8 months)
      In my role, I primarily worked in print design, however, I also worked on several packaging projects as well as lead the branding for a division of a large corporate client.
  • Affiliations

    AIGA

  • Industries
    • Cosmetics
    • Food & Beverage
    • Luxury Goods
    • Non-Profit
    • Retail
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Direction
    • Creative Suite
    • Design Management
    • Graphic Design
    • Packaging Design
    • Print Design
    • Production Design
    • Typography
  • Elsewhere on the Web
    • k
    • n
  • On Coroflot
    @serenajhangiani, member since 2006
    • Following 17
    • Followers 35
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