Sergio Alonso

Industrial/Product Designer

Industrial Designer with more than 10 years of experience conceptualizing and developing products with the focus on user experiences for global markets in different sectors.

Currently I am working as Senior Designer in Nacar Design Estudio in Barcelona Spain, leading projects for our client HP in the Large Format Printing sector, conceptualizing and developing printers from early research stages until their launch to the market, with different ink technologies like HP Latex, HP Design Jet and HP Page wide. I define the aesthetic of future products, based on the Visual Brand Language, adding differentiation and value. I also take care of hardware user interaction, based on usability test, ergonomics assessments and international standards and laws. I follow the engineering process of develop and implementation, watching over that design details won't be missed or changed by vendors or engineers.

I haves strong sketching abilities, both analog and digitally, and i also have a deep understanding and use of 3d software CAD for modelling and rendering. I Loves to make quick mock ups to test and understand the designs that I am developing.