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Creative Services Manager, Art Director, Illustrator
Apr 2013 - Present (11 years)
I don’t settle for less
I know what I’m doing
I listen
I’m flexible, organized and methodical
I’m respectful, courteous, and conscientious
I’m always on time and I don’t miss deadlines
I’m honest, frank and know when I’m wrong
I welcome criticism; it makes me a better professional
I believe in teamwork; it always brings a better solution
I get the job done on time and on budget
I have a lot of patience
I keep my career fresh by reading trade publications and taking online training courses.
I have experience working with clients, vendors, marketing/product managers and project stakeholders, direct reports and contractors.
I have the technical know-how, industry experience and people skills to take on any marketing communication challenge.
Together with untamed creativity and a “get-it-done-yesterday” attitude, I am a valuable asset to the right company.
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Creative Services Manager
IntegenX. Inc.
Nov 2009 - Apr 2013 (3 years 5 months)
Provided visual/conceptual creative direction to marketing department
Developed corporate branding scheme and design assets
Created product logos and style guide for corporate ID
Led team discussions on branding and visual marketing strategy
Created and produced all marketing collateral
Designed websites and managed web development and email campaigns
Designed exhibits, packaging, info graphics and motion graphics
Managed a team of contractors
Managed advertising campaigns and ad space purchase
Product design, prototyping and 3-D modeling
Career Highlight: IntegenX is a startup biotech company. My team helped launch its marketing push by creating its entire corporate look and feel across several channels. As a result, the company has experienced enormous exposure in the market place as the leading provider of Rapid DNA identification systems.
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Art Director
Duty Free World Inc
Feb 2008 - Jul 2009 (1 year 5 months)
Managed and trained department’s junior creatives
Advised senior management on web marketing communication issues
Designed online and print catalogs and marketing collateral
Created problem solving strategies, work procedures, job organization systems and graphic filing system
Updated/purchased software, hardware and network equipment
Researched and purchased large format proofing printer, and developed test printing procedures
Procured and advised on the purchase of turn-key self publishing system
Designed/produced flash animations and websites
Career Highlight: Duty Free World is an inflight duty free products sales company. Under my management the art department created a new branding strategy for all catalogs, saving costs and increasing product desire for buying passengers.
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Contract Art Director
Berimbau Design, iCreatives
Feb 2007 - Apr 2008 (1 year 2 months)
Improved client corporate ID, packaging and branding standards
Designed and produced brochures, flyers and marketing collateral
Coordinated and managed vendors, including timelines, budgets and quality control
Designed websites and managed web developers
Illustrated site plans and floor plans for real estate and construction companies
Designed icons and symbols for software interface
Designed and laid out books (fiction novels)
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Art Director
Social Affairs Magazine
Nov 2005 - Jan 2007 (1 year 2 months)
Created and implemented organizational framework for a bimonthly 164-page luxury lifestyle magazine
Created page structure, style and all design elements. type, mood and layout grid
Hired, managed and trained in-house design staff
Set deadlines and led meetings with editor and staff to update issue's progress and goals
Art-directed photo shoots
Advised publisher on technical issues pertaining to publication design and printing
Performed quality control, pre-press and press checks
Career Highlight: As the first art director of this luxury lifestyle publication I led a team of designers and together with the editor–in-chief created its look and feel taking in consideration market trends and the publisher’s vision. This bi-monthly publication launched successfully and got rave reviews in the local media
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Creative Director - Principal
Berimbau Design
May 1992 - Oct 2005 (13 years 5 months)
Conducted client meetings to assess marketing communication and design needs
Created successful marketing communications campaigns
Managed projects, budgets and deliverables
Created and managed branding strategies and implementation of print and online projects
Responsible for conceptualization and design of user interface standards
Managed outside web development team
Determined efficacy of programs by gathering market data
Designed and produced the California Apartment Association’s Perspective Magazine
Published Homefront, the Colorado Springs Housing and Building Association bimonthly magazine, which won National Housing and Building Association award for best HBA magazine in 2004
Career Highlight: As principal of Berimbau Design for 13 years and together with a team of employees and freelancers I directed many design and advertising campaigns, earning a reputation as design firm of choice for many biotechnology and embedded systems companies in the San Francisco bay area.