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Initial product visualization work in SketchUp.
Rounding out the product viz so I would have plenty of SKU's to use in ideation.
Modeling up the required cooler in SketchUp.
Working on the Messaging Area concept in SketchUp.
Designing the signage lead-in to the launch product in the cooler.
Fully fleshed-out rough concept.
Other side of the rough concept model.
Finished 3ds Max model ready for presentation materials.
Finished 3ds Max model ready for presentation materials.
A close-up of the Messaging Center complete with my scratch graphics.
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KickStart Endcap

Produce an Endcap for Mountain Dew brand that would achieve maximum impact while observing standard grocery placement conventions. This Endcap needed to have a sophisticated messaging area that could handle multiple overlapping product launches throughout the year.

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Freelance, Full-time
Michael McCune
Sr Mgr Architectural Visualization Chicago, IL