Shalaka Kadu

Hemlines is one of India's most reputed home textile manufacturing and export company. Duvet Covers / Pillow Covers / Cushion Covers / Bedsheet Set in printed and solid. * Developed design concepts for duvet and pillow covers based on client moodboards. (The design process included current market study and trend forecast based on which designs were developed) * Designed print and placement artwork for production. * Detailed understanding of the cost structures, sampling processes, buyers, technical knowledge in printing, fabric testing etc.

* My main area of work was to handle the textile design department for the brand, which gave me an apportunity to work and co-ordinate with the weavers and artisans to create different fabric samples in plain fabric as well as brocades and later handle the production of the same. * During my tenure at Payal Khandwala I was a part of AW'16 to AW'18 collections. * I got a chance to work closely with the designer and be a part of the entire design process of the above mentioned seasons from selecting the theme for the collection to prototyping of the first samples, looks for the collections, accesories and communication for the collections. * Designed the lookbooks and creatives for ads for magazines like Vogue, Elle, Harper's etc and social media.