Shane Cruise

Senior Freelance Graphic Designer responsible for the handling of design amends, design translation and digital asset management of global print and digital campaigns within the Pharmaceutical industry – in particular for Sanofi Pasteur.

Solely responsible for various print, packaging, branding and web designs for several private clients which have to remain confidential for the time being.

Senior Freelance Graphic Designer working (PSA - Personal Services Agreement) on the design of the 160 page book titled “Agro-Ecological Zoning Atlas for Afghanistan - Part 2: Agro-ecological Assessment for the FAO in Afghanistan.”
The book is currently being published in Hardback and is available to view and download the digital version here :
https://www.fao.org/publications/card/en/c/CB8302EN (I am credited on page 11 in Acknowledgements - last paragraph)

responsible for various print, branding and web designs for Prospect Homes and Avant Homes in the property development industry and also Pinsent Masons - an international law firm which specialises in the energy, infrastructure, financial services, and real estate and sectors.

Polyglot Senior Graphic Designer working in and with a team responsible for various numerous print, packaging, branding, POS, powerpoint, word and web designs for Sanofi Pasteur and its subsidiary companies of Sanofi and Merial.
I was employed there on a 6 month renewable contract basis and headhunted specifically for my previous European design experience and also for being a native English speaker. I finished my last contract there on December 31st 2016. During my time there I was employed as one of 3 Senior Graphic Designers (and the only English speaking one) in a 10 strong design team comprising of multi-national people and cultures. Being the sole English speaker I was often the “go-to” team member when translation or language problems arose during the design process. I often liased with account handlers, photographers, the video team, colleagues in other countries and the web design team during my 18 month period here.
I was also employed as stand in “Community Manager” when needed – in charge of the overseeing of all tweets and press releases for the Sanofi Pasteur company (140,000 people strong) across its social media platforms. This meant learning and understanding how to use the Hootsuite platform and familiarizing myself with the tone of voice of Sanofi social media presence.

Founder and Creative Director.
Solely responsible for various print, packaging, branding and web designs for various clients including :
Optimum Medical – design & concept packaging work for OptiLube lubricating jelly.
Impact Data Systems – Branding and website design for IDS - assimilating child behaviour in schools.
Berkmann Wines – design concepts for wine labels “Joie de Vigne” Vermentino & “Tamarind Garden” Cabernet Sauvignon.
Harmon Kardon – packaging design concepts for a range headphone infotainment products in the JBL portfolio.
Sanofi Pasteur – print design concepts for a range of Sanofi and Merial campaigns.
Impact Data Systems – Branding and website design for IDS - assimilating child behaviour in schools.
Pulse Design – brochure design concepts for the “Serenity” range of designer office chairs.

responsible for initial design, concept development, art direction, liasing with retouch artists and cgi department, liasing with artwork department on a variety of accounts in btl print and p.o.s. material. Clients included: Lexus - design & concept work for all Lexus car brochures. Bavaria - design and organization of Bavaria Packaging Book, a 128 page book detailing the complete Bavaria beer product labelling and packaging range. This project lasted 6-9 months and involved extensive collaboration and project management with colleagues, artworkers, client-side account handlers, cgi department, retouch artists, printers. It was also necessary to familiarize myself with the history and brand guidelines of the Bavaria company. Research, art direction and sound editing for a 30 second TV commercial promoting the new Bavaria bottle design, distributed throughout Europe. Poster campaign design to compliment the above TV commercial. PES - design of all print material for the PES Re: new Convention in Brussels. Other clients included Caterpillar, Levis, Toyota Forklift Trucks, Campina, Horta Gallery, Shurgard. I have also undertaken freelance projects for the following clients/agencies during this period :

responsible for print and pos projects. Kanchi - Conception and design of O2 Awards Legacy Book - a 148 page book celebrating the hard work and committment of the Aisling Foundation. JUICE RECRUITMENT (Cheltenham - UK): Senior Designer responsible for all print/branding projects, in-house stationary, PR events and promotional material commemorating the 10th anniversary of Juice Recruitment.

COLONY CANDLES (Lake District - UK) responsible for conception and design of a new range of candle packaging for the own brand household market.

responsible for print projects. NEC - Conception of print collateral for NEC systems. DESIGN ACTIVITY (Bristol - UK): Senior Designer responsible for packaging projects.Elizabeth Shaw Chocolates - Conception of a range of Easter Egg Packaging BENNION DESIGN (Cheltenham - UK): Senior Designer responsible for packaging projects. Briers Gardening Gloves - Conception of a range of pack designs for Briers Gardening Gloves HUGUENOT (Dublin - Ireland): Senior Designer responsible for packaging and print projects. Bellini & Blake Dessert Pots - Conception and re-design of Bellini & Blake Dessert Pot labels. Deep River Rock - Conception and re-design of Deep River Rock "Fruit Flavoured Water Drinks" labels and sales promotions. FLB (Cheltenham - UK): Senior Designer responsible for packaging projects. Asda - Conception and design of Mens Shower Gel and Body Spray packaging. Somerfield - Conception and design of Biscuit range. Kenwood - Re-design of Kettle product packaging using existing guidelines. Homedics - Re-design of Jet Action Footbath/Pedicure product. HUGUENOT (Cork - Ireland): Senior Designer responsible for packaging, print and corporate projects. Marlbrook Resort - Conception and design of Marlbrook guidelines, stationery and brochures for the Marlbrook Golf Resort.

Mitchell Moneypenny : responsible for print/advertising projects. Reits - Conception and design of Reits Advertiser Roadshows, flyers, advertisements and invitations for nationwide property investment market roadshow /conferences. Also responsible for complete liason with printers including obtaining quotes, producing all artwork and ensuring delivery. Mitchell Moneypenny - Conception and design of Mitchell Moneypenny branding. Including business cards and all stationery.

responsible for packaging projects for Philip Morris - Conception and design of Marlboro Gold promotional packaging for European market place.

responsible for print & packaging projects. Debic Cream - Conception and creation of packaging design for boxes, various print pos material, re-design of packaging labels, design and layout of Debic products brochure and concept and realisation work on advertising campaigns. Makita powertools - Conception and design of pan-european complete range powertool brochure. Design work on pos material. Callebaut chocolate - Conception and creation of Christmas Card. Joker Adventure Holidays - Conception and re-design of 3 travel guides. I also undertook work for the following agencies/clients during this ERGO, WHITTAKERS CHOCOLATES, BEAUTONIX COCOON DESIGN (Prague - Czech Republic): Senior Designer responsible for packaging and branding projects. Uncover - Conception & creation of all promotional material for "Uncover" Branding Seminar, Prague, 2005. Ahold Hypermarkets - Conception & creation of a complete range of packaging of own-brand household products (kitchenware to bedroom accessories). Frisco Beer - Conception & design for a limited edition neck label promoting summer events.

(London): Senior Designer responsible for design development and artwork of all printed material for the RAC posters, brochures, leaflets etc Experience full-time

responsible for initial design, concept development and artwork of all printed material for Sport Relief '04 campaign, posters, brochures etc.

responsible for initial design, concept development, art direction, photo shooting, liasing with editors, liasing with retouch artists, liasing with artwork department on all Pioneer below-the-line print, packaging and p.o.s. material. As well as a host of other brochures, pamphlets and flyers of Pioneer products across the range for the Pan-European marketplace. Nikon - design, concept and layout work for Nikon ad in conjunction with The British Open Golf tournament.

Senior Graphic Designer/Art Director responsible concept development & art directionon btl print material. Clients included European Commission and Ahead Consultants.

responsible for initial design, concept development, art direction, liasing with retouch artists, liasing with artwork department on a variety of accounts in btl print and p.o.s. material. Clients included: Yamaha - design & concept work for "2000 Full-Line-up" motorcycle range brochure and assorted motorcycle & scooter flyers, brochures and pamphlets Compaq - design & concept work for various Compaq flyers, brochures and pamphlets, Giant Bicycles - design & concept work for "GiantLife 2001". A lifestyle magazine promoting the complete Giant mountain bicycle range, Lexus - design & concept work for Lexus IS300 brochure, Lexus IS200 and Lexus LS430 pamphlet, Panasonic - design & concept work for Panasonic Product 2000 brochure range. Other accounts included TDK, Toyota Forklift Trucks, United Fund of Belgium, Autodesk, Sabena.

I also worked freelance at the following London agencies during this period : REED & COMPANY, MARKSMAN DESIGN, LJN, ANDON DESIGN, ZEDESIGN, SMITHFIELD DESIGN, WALKER PINFOLD ASSOCIATES, DEREK FORSYTH PARTNERSHIP. And also at the following agencies in Australia and New Zealand : MISSEN DESIGN, DAVE CLARK DESIGN, TANGRAM FITCH (London) - design & concept work for Woolworths sock range packaging, ladies underwear packaging and ladies tights packaging DESIGN HOUSE (London) - design & concept for Lloyds Pharmaceuticals camera film packaging. Design & layout for Kwik Save corporate guidelines brochure SCOTT LIBBY HEMMING (London) - design & concept development for packaging range for Tesco Skincare, Ocean Spray Cranberry Sauce and Davidoff Vodka BUTCHER & GUNDERSEN (London) design & concept development for limited edition "commemorative D-Day ale" bottle for Hall & Woodhouse Experience full-time

concept development on a variety of accounts in print, packaging, corporate identity, advertising and p.o.s. material. Clients included: Heineken - development of corporate identity, advertising, packaging and p.o.s. Nissan - concept & development of Nissan 4x4 logo, Ministry of Defence - concept & development of "Green Environment" brochure, Max Factor - packaging research & concepts, Hasboro - development of "Jumanji" childrens board game packaging, Campbells - development of "Tastes of the World" soup range, Philip Morris - re-branding of "Barking Dog" cigarettes, Schweppes - development of Canada Dry soft drink packaging, United Nations - design of "Leaving a Legacy" leaflet.