Shane Hartley

Print, publishing, packaging, product logos, licensed goods, product design, game and toy design & development, and artist management, etc

• Established the visual direction for Windows 8 Minesweeper classic theme and various Solitaire themes and oversaw the visual implementation by an outside developer.
• In collaboration with 343 Industries, concepted and designed Halo 4 Interactive Guide.
• Collaboration with art direction, user experience, marketing, and franchise teams to establish
consistent branding standards across a variety of media – games, merchandise, print.
• Concepted and designed components of Limited Collector’s Editions which can include items such as books, coins, playing cards, in-world documents, etc.

• Concept, creation, and production of printed collateral for Xbox and Games for Windows titles.
• Concept and design components of Limited Collector’s Editions which can include items such as books, coins, playing cards, in-world documents, etc.
• Worked closely with the game artists, marketing, and content publishing to construct an experience that is cohesive, comprehensive, and aesthetically pleasing.
• Collaborated with the writing and editing teams to create the design and information flow in game
manuals.

• Managed, mentored, and supported the design staff of the Juvenile Book Group, which comprised of three designers, an illustrator, and an intern, while also enlisting freelance creative talents as needed.
• Supervised department workload and deadlines, as well as strengthened and expanded individuals’ talents and skills.
• Established and managed illustration and design budgets of all projects and proposals, totaling over 50 titles per year.
• Collaborated with the Publisher, product development, editorial, project management, and production to assess, refine, and optimize basic processes, resulting in a new ‘job bag’ project workflow.
• Successfully developed and designed a new editorial format, resulting in orders totaling over 250,000 copies.

* Sole Art Director for company of $34 million in revenue, managing over 6 brands at one time
* Managed 2 departments (4 designers/photographer, 4 sculptors/painters, 3-5 contractors)
* Prepared and maintained design and sculpting budgets totaling over $800,000
* Direction of all print, web, and plastic components, including brand logos, packaging, photography, publications, sculpting and painting
* Management of all creative assets/vision, both corporate and product level
* Extensive experience with licensed products, IP development, and consumer product branding
* Commissioned external sculptors, illustrators, and design/artist studios and was responsible for administration of all contracts and payment to those vendors
* Traveled to China to improve sculpt and print production, and scout new vendors
* Improved sculpting efficiencies, resulting in 10% reduction in tooling costs
* Implemented an automated data merge process resulting in approx 70% time savings and less errors

• Paper toy design
• Roleplaying Game publication design and layout
• Board game packaging and component design
• Identity design

Managed the creative assets/vision of the company in lieu of an art director
* Managed a team of graphic designers to create, design, and produce game products
* Supervised external artists and graphic designers
* Assigned and tracked projects, deadlines, and conducted employee reviews
* Built a reputation of innovation, completing projects sooner than expected, and ‘saving the day’

* Assistant to the Art Director
* Designed the ‘look and feel’ for Pirates of the Spanish Main, Dr. Toy’s Toy of the Year 2005

• Responsible for packaging, web, and print component design

• Packaging and marketing design

• Construction and design of commercial signage