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ChucksSecret.com - NBC's 'Chuck'

Oversaw development of ChucksSecret.com (with creative agency partner McElroy Advertising) -- a site which emulated the laptop of the series' protagonist, Chuck Bartowski. The website tied together various real-life social media profiles for the character as well as introduced additional backstory to excite fans and create conversation around the premiere of the show.

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Shane Rodack
Branded Content & Emerging Media Specialist Los Angeles, CA