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Marketing Communications Professional

Shannon Marosi Mackie

Detroit, MI
shannoncmackie.com
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  • About
  • About

    A communications professional with 20 years of experience in marketing, public relations, speech writing, internal communications, and video production and editing. A graduate of Walsh College's MBA program with a focus in Marketing.

  • Education
    • Master's Business Administration (Marketing focus)
      Walsh College
      2009
    • Bachelor of Arts Journalism and French
      Central Michigan University
      2002
  • Experience
    • Marketing Consultant
      Self Employed
      Detroit, MI
      Mar 2013 - Present (10 years)
      - Provide marketing support services including copywriting, project management, strategy, social media planning
      - Project manager for Beaumont Hospital's annual doctor's awards program.
      - Speechwriter for president of Walsh College.
      - Social media community manager for Social Motto.
      - Marketing support for the Automotive Hall of Fame and Bowers School Farm.
      - Consultant on marketing strategy and budgeting for the Michigan Science Center.
      - Freelance writer for Airfoil Public Relations, Stratacomm Public Relations and PathyWayX Events.
    • Senior Marketing Manager
      Michigan Science Center
      Nov 2014 - Jun 2019 (4 years 7 months)
      ● Collaborate across all departments in order to achieve attendance and revenue goals
      ● Work with marketing team to implement integrated marketing plans
      ● Elevate the profile of the Michigan Science Center through institutional marketing
      ● Manage social media, advertising, design, web and other vendors
      ● Monitor data including impact, budgets, and ROI and more
      ● Ensure consistent and cohesive messaging and design both internally and externally
      ● Promote “spark, hub and neighbor” culture with internal clients and museum guests
    • Marketing Coordinator
      Michigan Science Center
      Detroit, MI
      Apr 2013 - Nov 2014 (1 year 7 months)
      ● Write and edit copy for internal and external advertisements
      ● Coordinate advertising buys
      ● Manage design and production of museum collateral
      ● Contribute to organization's social media strategy
    • Communications Analyst
      Kelly Services
      Troy, MI
      Mar 2008 - Mar 2013 (5 years)
      ● Coordinated changes and updates to global intranet, available to employees in more than 30 countries in Europe, Asia, and the Americas
      ● Videotaped and edited executive/corporate strategy messages
      ● Wrote and edited global intranet content including employee interviews, feature articles, and testimonials to promote company strategy
      ● Provided editing support to headquarters employees and European colleagues for newsletters, advertisements, and other internal/external communications with an eye for accuracy in terms of content, style, and usage
      ● Wrote case studies to demonstrate company success stories to be used by sales team in communicating with potential customers
      ● Tracked and analyzed company intranet traffic using Omniture in order to find ways to improve content and increase readership
      ● Created executive messages and counseled executives on preferred way to communicate strategy and the best tactics to reach desired audience
      ● Assisted with several copywriting projects including a recruiting campaign for a major energy company
    • Account Representative
      Strat@comm
      Troy, MI
      Jan 2006 - Mar 2008 (2 years 2 months)
      ● Worked on site at client (Chrysler) to support speechwriting and internal communications departments
      ● Designed PowerPoint presentations and conducted research to accompany high profile executive speeches
      ● Managed executive speaking schedule, tracked speaking requests, and corresponded with organizations seeking executive speakers
      ● Wrote, researched, and revised executive speeches on a variety of topics including diversity and manufacturing
      ● Supported internal communications department with intranet articles targeted at communicating strategy to manufacturing employees
    • Media and Accounts Associate
      Hermanoff & Associates
      Farmington Hills, MI
      Aug 2004 - Dec 2005 (1 year 4 months)
      ● Responsible for all media communication on behalf of clients
      ● Developed, edited and wrote press releases and promotional materials
      ● Built media relationships, created media contact lists, researched and tracked local media
    • Public Relations Specialist
      TC Public Relations
      Chicago, IL
      Jun 2003 - Jul 2004 (1 year 1 month)
      ● Developed and edited client press releases, biographies, interview questions, web content
      ● Pitched and scheduled client radio interviews and contributed articles
      ● Managed radio promotion for client product with over 60 stations nationally
  • Industries
    • Advertising
    • Non-Profit
    • Social Impact
  • Skills
    • Content Management
    • Content Strategy
    • Copywriting & Editing
    • Editing
    • Social Media Marketing
  • Elsewhere on the Web
    • k
  • On Coroflot
    @shannon_mackie, member since 2013
    • Following 1
    • Followers 2
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