Sharleen Liu

*Provides market research, trend identification, strategy, concepts, trend boards, technical solutions, foam core mock ups, presentation materials and CAD to clients

Client List:
*Kids Products: Disney Consumer Products, Spin Master, Jakks Pacific, MGA Entertainment, Wowwee Toys, Future of Toys, Equity Marketing, Playhut, Strottman, Grand & Well Inc.

*Consumer Products: Foodstirs (Kids Utensils), Teafco (Pet Products), Jakks Pacific (Pet Products), Ballistic Boudoir (Fashion Accessories), Amazing Mirador (Fashion Purses)

*Exhibition Design: Larry Abel Design, Six Sense Studio (DJ booths), Teafco (trade show booth)*Entertainment: Larry Abel Design, Six Sense Studio (DJ booths), Teafco (tradeshow
booth- Awarded with Best booth experience at Superzoo 2007)

Lead Reviewer/Project manager for Home, Bath and Beauty, Accessories, Sporting goods, and Seasonal product categories.
*Managed 50+ global licensees and hundreds of products for Illumination Entertainment properties
*Daily communication with licensees and film makers to provide design and manufacturing solutions.
*Worked closely with category, legal and marketing counterparts to ensure adherence to brand strategy and process.
*Used Media Box platform to provide comments and monitor production schedule
*Supported internal presentations and external pitches to retailers

Solely managed the Consumer Electronic segment of Disney Hardlines Consumer Products
*Managed 10+ global licensees, 20+ brands, 200+ products
*Used OPA system to give creative direction to licensees and communicate with internal counterparts.
*Devised a more efficient system to track development progress.

*Designed and managed toys for brands such as: My Life As (Walmart), Baby Alive, Littlest Pet Shop, My Little Pony, Tonka (Hasbro), Gazillion Bubbles (Funrise)
*Actively involved in product development from concept through production.
*Grew the business from four folds in two years.

*Designed and managed toys that are exclusively sold in the Disney Store
*Strategically modified OEM products to represent brands such as Disney Princess, Fairies and Minnie.
*Produced over 50 high quality consumer products and toys in a year.

*Designed and managed infant products for Nickelodeon and Munchkin brands with emphasizes on ergonomics and parent-child interaction.

*Designed youth electronics, home decor, doll accessories for Bratz and Lil Bratz
*Art directed package design and photo shoots.
*Participated in commercial shoots.
*Traveled to Asia for cost reduction and product approvals.
*Produced multiple top selling products for the brand.