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Branding / Media / Digital / Artist / Jury
Shashikant Zagade
Mumbai, India
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About
Hello!
I am Shashikant Zagade, having 23+ years of experience as an Art Director in the field of Advertising and Marketing. Advertising is ever-changing field and I have cultivated myself to always flow with the current market scenario. When Print advertising was the king, I had worked extensively with main stream advertising agencies like Leo Burnett and J. Walter Thompson as mentioned in details in my resume. But with the turn of millennium the ad scenario changed. Social Media advertising and web related communications have now become very essential and I have diversified myself into this latest trend.
I am a team player. I can execute the entire assignment from idea stage to final execution.
Presenting summary of my professional experience to explain my walk in advertising life… -
Education
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Diploma in Commercial Art and Advertising Bachelor of Fine Arts (BFA - BVA)L. S. Raheja School of Art and Architecture1982 - 1987
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Experience
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Creative ConsultantMumbai, IndiaAug 2015 - Present (9 years 11 months)
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Associate Creative DirectorMumbai, IndiaJan 2007 - Mar 2011 (4 years 2 months)Company Profile - Publicis Groupe's flagship specialty communications, and experiential network and one of India's leading communications agency. Responsibilities - Create breakthrough and innovation design solutions for clients such as SONY PIX, ACC, BINANI, Sushil Finance and St Laurns Hotel. Participate in collaborative brainstorming sessions with creative teams in developing rich interactive experiences which deliver on clients brand strategy. Experience presenting creative concepts to several clients during the course of project development. Assists other team members when needed and is accessible for mentoring of designers on staff. - Helped win major accounts like SONY PIX, St Laurns Hotel, Cambridge and LOCK & LOCK, the number one brand in Korea.
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Group HeadShining Emotional SurplusBengaluru, IndiaAug 2006 - Dec 2006 (4 months)Company Profile: Shining Consulting - an international Growth Enabling Strategy consultancy organization formed by International Management consultant Mr. Shombit Sengupta in Paris in 1984. Shining is credited with global branding successes like Bio from DANONE, Wipro - Applying Thought, Britannia - Eat Healthy, Think Better, rebranding of Brooke Bond Tea for HLL, Mahindra Ingenious Drive project, Wipro E Peripherals brand revamp, GATI - Ahead in Reach rebranding and most notably the brand revamp of the decorative paint segment of Berger Paints to Lewis Berger - Paint your Imagination. Responsibilities: Mentoring of juniors, team building, handling larger project, achievement of awards & recognition.
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Creative HeadDubai, United Arab Emirates2004 - 2006 (2 years)Responsibilities: Project Management, advertisement and corporate branding. Work with internal and external clients to develop unique and innovative designs for marketing collaterals, Global and domestic advertisements, brochure, special events, newsletters, Identity/logo, TVC, internal client's website.
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Creative ConsultantMercantile Advertising - MumbaiDec 2002 - Feb 2004 (1 year 2 months)Responsibilities - Work with the Client Servicing and Planning teams regarding marketing and creative strategies for brand concepts, providing insight and challenging the brief as appropriate.
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Creative Services ManagerBroadcast Worldwide Ltd.Oct 2000 - Jun 2001 (8 months)Responsibilities - Works daily with the Producer to ensure all deliverables and deadlines are met within budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director, Designers. Clients - Star TV Regional Channels - Tara Marathi, Tara Gujarati, Tara Bengali and Tara Punjabi.
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Creative SupervisorJ. Walter ThompsonMumbai, IndiaAug 1997 - Aug 2000 (3 years)Responsibilities - Coordinate and communicate with technical, creative, strategic, and project management teams during all stages of design. Handle the majority of art production development during the course of projects. Clients - Sunsilk Shampoo, Ponds, Rin Supreme, Blow Plast (VIP), HPCL, Hughes Ispat, and Standard Chartered Bank.
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Senior Art DirectorHindustan Thompson AssociatesBengaluru, IndiaApr 1996 - Aug 1997 (1 year 4 months)Responsibilities - Project Management, advertisement and corporate branding. Work with internal and external clients to develop unique and innovative designs for marketing collaterals and TVC. Clients - Unilever Tea Brands (Taj Mahal, Red Label, Lipton, 3 Roses and Tiger), Wipro Acer and McDowell's.
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Senior Visualizer / Art DirectorChaitra Leo Burnett - BangaloreNov 1992 - Apr 1996 (3 years 5 months)Clients - KISSAN, Parry's Tea, Madura Coats, Holiday Inn and National Laminates. Visualizer
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VisualizerDacunha AssociatesMumbai, IndiaAug 1989 - Oct 1992 (3 years 2 months)McDowell's, Tata Tea Brands and Amul Butter. Visualizer
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VisualizerEverest AdvertisingMumbai, India1988 - 1989 (1 year)TVC's Taj Mahal Tea - Interview, Red Label Tea - Marriage Sunsilk - Top of the World, TARA Bengali Channel ID's, Parle Family Day, DeBeers Diamond Contest, Fortune Serene, Burj Al Alam, Sheffield Group, ACC Cement and ALCO Industry Awards A Silver Owl Award for the Taj Mahal Tea in 1997, The Ad Club Madras Award for the Rin Supreme in best media innovation category and runners up Award for the Sunsilk Cinderella Ban Jao Contest in 1999, A Guinness Book of World Records for the Burj Al Alam, Dubai in 2006.
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Awards
Ad club Madras award - Best media innovation - RIN
Ad club Madras award - Cinderella Ban Jao Contest - SUNSILK
Guinness book of world records - Ambient media Burj Al Alam, DUBAI. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@shashiz, member since 2011
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