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Events & Exhibition Design Manager

Sheikh Salim Dawood

Dubai, United Arab Emirates
Available Now
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  • About
  • About

    Senior 3D & Technical Designer with nearly 20 years of experience in the

    3D design, fitout, exhibition, and event production industries. Proven track

    record of managing complex projects from large-scale commercial

    exhibition stands to standalone kiosks, utilizing advanced software

    including Autodesk 3DS Max, AutoCAD, and Adobe Creative Suite.

    Combines a strong foundation in graphic design with production

    management expertise to deliver seamless, high-impact spatial

    designs on time and within budget.

  • Education
    • Rajiv Gandhi College Mumbai
    • Burhani College Maharashtra
    • New Habib High School Maharshtra
    • RENDERING VRAY RENDERING
      LEARN VRAY
      2016 - 2017
      The 5SRW (5-Step Render Workflow) is a methodology that enables you to learn the features of the extraordinary V-Ray rendering engine in a practical and structured manner, following the logic of a photographic approach.
    • Diploma AutoCAD Draughtsman
      Image Institute of Digital Technology Mumbai
      2007
    • B. Com Bachelors of Commerce
      Year Institute University/Board
      2005
  • Experience
    • Senior 3D & Technical Designer
      Radius Exhibition & Fixtures
      Dubai, United Arab Emirates
      Feb 2025 - Present (1 year 5 months)
      Experienced in leading the design and execution of projects across Fitout,
      Exhibitions, Events, Roadshows, Promotions, and Activations. Delivered
      successful projects for prominent clients such as E&, Mohre, NCEMA,
      Baskin Robbins, Halla Shawarma, Hisense, GulfFood, Modesh (DFC),
      Modest Fashion Show 2025, Wurth and Saudi Art Week.
      > Translating complex creative concepts into structurally sound 3D designs,
      focusing on high-end fitouts and large-scale exhibition stands.
      > Produced detailed production-ready technical layouts, assembly
      drawings, and material specifications for the workshop to ensure
      precise on-site execution..
      > Partnered closely with project management and fabrication teams to
      troubleshoot engineering challenges, successfully cutting project
      downtime by 50%.
      > Streamlined internal design-to-production workflows to increase overall
      workshop capacity and maintain a 100% on-time delivery record for
      major accounts.
    • Senior 3D Designer
      Smash Events & Exhibitions
      Dubai, United Arab Emirates
      Mar 2023 - Jan 2025 (1 year 10 months)
      Experienced in leading the design and execution of projects across
      Exhibitions, Events, Roadshows, Promotions, and Activations.
      Delivered successful projects for prominent clients such as
      Al Rabie, ARB, ALEF Group, and India Today.
      > Conceptualized innovative, high-fidelity 3D visualizations and experiential
      environments customized to align perfectly with client brand guidelines.
      > Oversaw initial material selection (acrylics, LED integrations, woodwork)
      during the concept stage to ensure design concepts remained within
      client budgets
    • 3D Designer (Events & Exhibition)
      Circle Events & Exhibitions
      Abu Dhabi, United Arab Emirates
      Feb 2022 - Feb 2023 (1 year)
      Specialized in conceptualizing and executing projects for Exhibitions,
      Events, Promotions, Roadshows, and Activations. Successfully delivered
      creative solutions for high-profile clients such as
      MOE, MOI, Al Ain Zoo, and ECSSR.
      > Designed impactful 3D visualizations and layouts tailored to client needs,
      enhancing brand presence and engagement.
      > Analyzed production performance data to identify areas for
      improvement, driving a 30% increase in overall productivity.
      > Developed a comprehensive production budget that effectively
      reduced labor costs by 15%.
    • Independent 3D Design Consultant / Freelancer
      Freelance Consultant
      Mumbai, India
      Jan 2019 - Jan 2022 (3 years)
      Provided independent 3D modeling, spatial design, and technical drawing
      services for various event and exhibition agencies across the GCC region.
      Developed high-quality Renders and production-ready CAD layouts for
      corporate events and exhibition booths, ensuring continuity in creative output and client satisfaction.
    • Senior 3D Designer
      Likwid Marketing
      Jeddah, Saudi Arabia
      Oct 2013 - Jan 2019 (5 years 3 months)
      Designed and oversaw the creative design of 3D projects for Events,
      Exhibitions, Roadshows, Promotions, and Activations. Successfully
      executed high-impact campaigns for renowned clients such as
      Nike, Boulevard, Nissan, PepsiCo, LG, KAEC, and STC.
      > Designed innovative 3D concepts and campaigns that enhanced
      brand presence and increased brand awareness by 10%.
      > Organized and hosted industry events, boosting brand visibility and
      contributing to increased sales.
      > Led cross-functional creative teams to deliver visually compelling and
      strategically aligned projects, ensuring client satisfaction and delivery.
    • Senior 3D Designer
      Candid Marketing
      Mumbai, India
      Oct 2010 - Aug 2013 (2 years 10 months)
      Expert in designing 3D structures for a variety of projects, including
      Events, Exhibitions, Roadshows, Promotions, and Activations.
      Delivered exceptional designs for esteemed clients such as
      Hindustan Unilever, Mahindra & Mahindra, PepsiCo and Viacom.
      > Created innovative 3D designs and rendered them using V-Ray,
      producing realistic, high-quality visuals for impactful presentations.
      > Specialized in crafting visually compelling and functional structures
      that met client specifications and enhanced brand experiences.
      > Played a key role in delivering projects on time while maintaining
      high standards of creativity and technical precision.
    • 3D Graphic Designer
      You & Eye Advertising
      Dubai, United Arab Emirates
      Aug 2008 - Sep 2010 (2 years 1 month)
      Proficient in creating dynamic and visually compelling designs for a
      wide range of projects, including Exhibitions, Kiosks, Event Stages, and
      Backdrops. Experienced in both 3D and 2D design, delivering innovative
      solutions for clients such as Etisalat, Emaar, Dubai Mall, Philips, and Sapil.
      > Designed engaging 3D visualizations using 3DS Max and detailed
      technical drawings in AutoCAD to ensure precise project execution.
      > Created impactful 2D designs, including artworks, logos, and templates,
      tailored to client branding needs.
      > Developed attractive and effective visual designs that increased user
      engagement by 40%.
      > Produced a variety of marketing materials, such as brochures, flyers and
      presentations, resulting in improved customer engagement/satisfaction.
    • Exhibition Stand Designer
      Brade Events & Exhibtions
      Mumbai, India
      Aug 2006 - Jul 2008 (1 year 11 months)
      3D Exhibition Stand Designer
      Specialized in designing and delivering high-quality exhibition stands
      using 3DS Max and AutoCAD, ensuring precision and functionality for
      production. Successfully collaborated on projects for renowned clients
      such as Kalpataru, Rumwal, Lipton, Faber, Samsung, and Disney.
      > Developed 3D stand designs tailored to meet client requirements and
      specifications, ensuring impactful brand representation.
      > Utilized AutoCAD to create detailed technical and assembly drawings,
      streamlining the production process.
      > Consolidated multiple CAD designs into a single model, reducing
      complexity and improving overall design accuracy.
  • Awards

    5SRW Certification in Vray Rendering

    MMPRO Nxt from IIDT, Mumbai, India.

    Autocad Draughtsman from CADD Centre, Mumbai, India

  • Affiliations

    Bachelor of Commerce

  • Industries
    • Advertising
    • Commercial Furniture
    • Entertainment
    • POP / Visual Merchandising
    • VR / AR
  • Skills
    • 3D Modeling
    • 3D Studio Max
    • Event Design
    • Exhibit Design
    • Graphic Design
    • Illustrator
    • Interior Design
    • Photoshop
    • Set Design
    • SketchUP
  • Elsewhere on the Web
    • 7
    • n
  • On Coroflot
    @sheikhsd, member since 2010
    • Following 1
    • Followers 7
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