Shelby Sarisky

In my position I am responsible for creating artwork for both print and digital advertising campaigns, designing various small and large scale projects including but not limited to; the yearly product catalog, product brochures, sell sheets and trade show materials.

Recently I have been using my animation training to create short videos for Mirka social media channels. In addition to creating content for social media, my role also helps create post content and monitoring all social channels for the USA (Instagram, Facebook, LinkedIn and YouTube).

In addition to my US responsibilities, I assist other subsidiaries with designing materials, as well as collaborate with designers from Finland and France subsidiaries to keep the company image consistent across the world.

Assisted in updating packaging to rebranded identity as well as designed product sell sheets and store signage.

In my role I was responsible for staying on track with multiple client design projects simultaneously and working with other team members. For some clients I created advertising plans for each year and was also the main contact for each publication in which they advertised.

In addition to my design and client responsibilities, I also created content and managed the company web presence and social media channels to create brand awareness for 427.

In my position I was responsible for creating artwork for both print and digital advertising campaigns as well as creating and implementing an advertising schedule, all while staying within budget each year. I along with my associate, worked together to design various large scale projects including but not limited to; the yearly product catalog, product packaging, photography and point of purchase material.

In addition to my design role, I was responsible for monitoring web traffic and on-line presence over multiple social outlets. Google AdWords campaigns were used to assist in driving traffic to the company website which was monitored using Google Analytics. With the information that was gathered I was able to readjust my on-line advertisements, keywords and SEO. In addition to monitoring on-line insights, creating content for and managing all social media channels were a top priority to increase brand awareness and educate users of the products.

During my internship with the Our Pets Company I was able to work on a variety of projects. My daily responsibilities included photographing product for trade show referencing and the product catalog, as well as creating die-lines for product packaging. During the final weeks of my internship I was given the opportunity to concept and design the logo for a dog toy brand.