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Oneita Parker -Creative Operations
* Assumed interim CEO post while crafting business plan and marketing strategy * Oversaw entire Go-To-Market Strategy, including product development, sales, merchandising, media and PR, video direction, catalog photoshoots, and participation in international trade shows for the Hollywood-based designer
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Senior Field Operations Manager, Sales Teams Western Region
BDS Marketing
Irvine, CA
* Led pilot retail operations and sales for Fortune 500 company - Nautilus/Bowflex home fitness consumer brand * Adeptly handled regional retail rollouts along with scope of work implementation of franchise objectives within designated territories with 40% travel * Identified and analyzed key performance indicators (KPIs) for experiential marketing promotions while developing 360 marketing strategy for optimal exposure and eCommerce sales * Authored playbooks, training methodologies, policies, and retail guidelines for consistent brand message * Established multi-media campaign for maximum exposure by directing in-house advertising agency team * Analyzed results for weekly and monthly presentations to the CEO, SVP of Sales & Marketing and Board Chair * Recruited and trained Regional Sales teams for Nautilus/Bowflex experiential retail pilot launch
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Operations and Creative Director, Creative Operations
Daisy & Blu
Greater Los Angeles, CA
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Business Operations and Creative Strategist, Global Consultancy
The DSP Group
Los Angeles, CA
* Served as lead Go-To-Market consultant in charge of writing effectual strategic business plans for clients * Led strategic efforts advising clients on product road mapping to obtain investment funding on healthy ROI's * Fulfilled interim President role for celebrity Swedish beauty influencer upon successfully drafting the brand's marketing strategy, including P&L on five-year sales projections to meet demand of a growing fan base Earlier Positions Held
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Senior Fashion Designer, Children's
Lilly Pulitzer
King of Prussia, PA
and Licensing
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Adjunct Faculty, Fashion Marketing
Fullerton College
Fullerton, CA
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Director of Brand Product & Licensing
Yours Truly Clothing Co.
Huntington Beach, CA
Product Development & Marketing 2020 * Partnered with Hip Hop celebrity entertainer / influencer CEO to develop brand strategies, and product vision * Provided key strategy based on Shopify data and analytics to increase sales in less than three months * Increased DTC sales and profitability more than 210% within two months via product and marketing strategy * Managed global product development and marketing calendar for eCommerce and retail store activities * Negotiated and secured new business opportunities for brand licensing and retail collaborations * Sourced and managed supply chain partners, resulting in leaner processes for overall customer satisfaction
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Global Marketing and Merchandise Director
Rhyme & Reason International Marketing
Irvine, CA
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Global Marketing & Creative Director
Brand Strategy
Irvine, CA
Nov 2016 - Dec 2019 (3 years 1 month)
* Global Marketing for International fashion marketing consultancy * Conducted strategic audits of brands engaged in business planning to ensure increased profit margins * Re-strategized brand collateral and content for consistent message across all digital marketing channels * Led creative marketing and merchandising strategy for brand efforts of a China-based apparel company developing a brand presence within the US marketplace via multiple distribution channels * Key Executive establishing and maintaining relationship with leading e-Commerce platform Zulily.com * Forged relationships with sales teams for China-based client in Mexico, Canada, and South America * Project managed, marketed, and styled photo shoots for advertising, marketing, and media plans
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Academic Dept. Director
Art Institute of California
CA
Oct 2008 - Sep 2012 (3 years 11 months)
Inland Empire, CA Academic Department Director, Fashion Design and Fashion Retail Management Programs 2008-2012
