Sherry West

* Global Marketing for International fashion marketing consultancy * Re-strategized brand collateral and content for consistent message across all digital marketing channels * Led creative marketing and merchandising strategy for brand efforts of a China-based apparel company developing a brand presence within the US marketplace via multiple distribution channels * Key Executive establishing and maintaining relationship with leading e-Commerce platform Zulily.com * Forged relationships with sales teams for China-based client in Mexico, Canada, and South America * Project managed, marketed, and styled photo shoots for advertising, marketing, and media plans * Assumed interim CEO post for client while crafting business plan and marketing strategy * Oversaw entire Go-To-Market Strategy, including brand, product development, sales, media and PR, video direction, catalog photoshoots, and participation in international trade shows for the Hollywood-based designer

Product Development & Marketing (Contract) 2021 * Film Producer on Independent short film for American Comic Book fan base. Release date June 25, 2021 * Directed overall movie brand look, presence, strategy, digital content, web, and public relations of project * Designed, merchandised, and managed entire fan-based movie merchandise for eCommerce platform * Managed and produced movie soundtrack including but not limed to sourcing various contributing artists * Strategically designed and developed website to consistently communicate brand's entire footprint * Designed, directed, and PR'd sensational and highly attended in-person movie premiere event

Product Development & Marketing 2020 * Partnered with Hip Hop celebrity entertainer / influencer CEO to develop brand strategies, and product vision * Provided key strategy based on Shopify data and analytics to increase sales in less than three months * Increased DTC sales and profitability more than 210% within two months via product and marketing strategy * Managed global product development and marketing calendar for eCommerce and retail store activities * Sourced and managed supply chain partners, resulting in leaner processes for overall customer satisfaction

* Led pilot retail operations and sales for Fortune 500 company - Nautilus/Bowflex home fitness consumer brand * Adeptly handled regional retail rollouts along with scope of work implementation of franchise objectives within designated territories with 40% travel * Identified and analyzed key performance indicators (KPIs) for experiential marketing promotions while developing 360 marketing strategy for optimal exposure and eCommerce sales * Authored playbooks, training methodologies, policies, and retail guidelines for consistent brand message * Established multi-media campaign for maximum exposure by directing in-house advertising agency team * Recruited and trained Regional Sales teams for Nautilus/Bowflex experiential retail pilot launch

* Served as lead Go-To-Market consultant in charge of writing effectual strategic business plans for clients * Led strategic efforts advising clients on product road mapping to obtain investment funding on healthy ROI's * Fulfilled interim President role for celebrity Swedish beauty influencer upon successfully drafting the brand's marketing strategy, including P&L on five-year sales projections to meet demand of a growing fan base Earlier Positions Held

Inland Empire, CA Academic Department Director, Fashion Design and Fashion Retail Management Programs 2008-2012