The mobile device industry is fast paced and delivers a wide variety of devices to the mass market. Effective communication with OEM partners is key for T-Mobile's successful CMF strategy. Clear color direction based on trend research results in trend relevant products going to the market at lightning fast speed.
The T-Mobile MyTouch series had a heritage of Black, White and Red. After much debate, a Purple version was added based on the staying power of this trend. The Purple color direction was a huge success, exceeding sales predictions, making this color prediction a hit!

T-Mobile CMF Development

Freelance, Full-time
Reiko Abo Morrison
Color, Material, Finish Strategist and Trending Consultant Westlake Village, CA