In the BLINK of an eye, we make a snap judgement when choosing a product. We instantly know if we like it or not. Studies suggest that people make a subconscious judgment about a product’s visual appearance within 90 seconds of initial viewing and up to 90% of that assessment is based on color alone. Color is a powerful marketing tool. Color attracts attention. Color creates brand recognition. Color creates brand loyalty. And in our complex world, color alone is not satisfying the masses anymore. Times are changing and so are consumers. Our lives have become more complex. And in response, we crave more sophistication in our products. We want them to look good, to feel good and to reflect the personality that we want to project to the world. This is done through colors, materials and finishes that are combined to create a certain personality of the product. And the same product can have multiple personalities with different color, material and finish treatments. BLINK-iD has been studying consumer preferencReiko Morrison is a Color, Material, Finish Expert and Business Consultant who is a master at observing trends as well as technology developments and translating these insights into CMF on products in specific consumer markets. What sets her apart from other trend services is that she curates the trend analysis and CMF strategy to the client's needs and provides focused trends and strategy that relate directly to her client's brands, their target consumers and the products they offer. With 23 years of experience in product development and working with CMF for 16 of those years, Reiko has developed strategies that help streamline the color decision process so that clients can make decisions based on research and intellect rather than subjective opinion. By analyzing the consumer and target market landscape, she helps companies choose the appropriate colors, materials and finishes for their products that will help them be the game changer in their industry. Her clients include: Microsoft, HTC, T-Mobile, Western Digital, Belkin, Harman/Kardon, Infinity, JBL, Avery Dennison, LEGO, Interlink Electronics, Kanex, OGIO, Volvo, Speck Products, Pelican, BMW/DesignworksUSA, Blue Microphone, EarLens, Mesh Collective, Y Studios, AWOL, Pebble Technology, Johnson & Johnson, Procter & Gamble and Honeywell. Specialties: • Trend Research, Analysis & Translation • CMF Strategy • Competitive Analysis • Product Positioning • Color Studies (Colors, Materials & Finishes) • Custom Color, Material & Finish Development • Vendor Sourcing & Vendor Liaison • Technology Audits • Color measurement and standardization


• Bronze IDEA Belkin Conserve Family • Gold IDEA, IDSA Good Design, Chicago Antheneum Museum, Popular Mechanics, CES 2000 Innovations Infinity Prelude • CES 2000 Innovations Infinity Intermezzo • CES 2000 H/K AVR 7000 and CDR 2 • I.D. Magazine Onna (Thesis project)

Experience & Education