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Senior UX Designer
ADP
Dec 2014 - Present (9 years 5 months)
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Lead UX Designer
FRESH DIGITAL GROUP
New York, NY
Jan 2014 - Dec 2014 (11 months)
• Led & managed team of 8 UX and Visual designers.
• Daily task involved solving design problems, interacting with clients and working with team to derive concepts.
• Performed heuristic evaluations & provided solutions for improvements of navigation and functionality.
• Designed various mobile native apps and responsive projects by creating thoughtful & engaging designs.
• Worked with UX researchers to develop conceptual models, personas, interviews, usability testing & survey.
• Identified user needs, business requirements, brand strategy & created sitemap, task flow, wireframes,
mockups, low / high fidelity prototypes, highly detailed annotated wireframes with user centered approach.
• Conceptualized and created interactive rich media ads (Mobile and Tablet) on Celtra platform.
• Designed applications for products with seamless patterns, interactions and navigation considering visual details like
color typography, images, icon and style sheets.
• Developed engaging, user friendly & innovative designs that deliver clear and effective messaging for e-commerce,
finance, education, fashion, entertainment, nonprofit and technology vertical.
• Provided insight to ambiguous problems where user needs were not being met.
• Iterated through concepts and provided alternative design solutions as per user testing results.
• Brainstormed and designed various apps like Trump Soho, Avion, Barclaycard, Russell Wilson, Richard Sherman, Danny
Clinch, Mike’s Hard Lemonade, Hermes, Redd’s Wicked Apple, Wingfest and many more.
• Responsive web projects included Smartresponse, Value Vapor (e commerce), Meghan Markle, Fresh Beacons.
• Created user-centered design (UCD) process methods to mobile applications from concept to launch.
• Maintained visual guidelines to ensure consistent representation of brand.
• Incorporated Corporate Architectural Standards into application design specifications.
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UX Designer
New York, NY
Apr 2013 - Dec 2013 (8 months)
• Designed responsive websites and translated complex ideas and processes into elegant, useful and intuitive designs.
• Identified problems and implemented effective solutions to improve user experience of end product.
• Defined goals and requirements in collaboration with product managers and stakeholders.
• Studied site analytics to understand user behavior and optimized websites accordingly.
• Designed flow, sitemap, wireframe, mockups & developed responsive websites with cross browser compatibility.
• Worked with developers to implement designs by defining CSS rules and few visual changes in Drupal.
• Worked in a team to analyze and achieve strong visual and technical solutions for user experience.
• Developed standards and guidelines that served as the foundation for designing cohesive experiences.
• Established consistent design language across the websites by maintaining the brand identity through typeface, image
styling, colors, shapes & layout standardizing.
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Founder & Art Director
Mumbai, India
Jan 2011 - Jan 2013 (2 years)
• Headed UX and visual design by maintaining client relationship.
• Worked with more than 30 full-time clients in various verticals over period of 2 years.
• Presented ideas, solutions and designs to clients with tact, enthusiasm, and confidence.
• Prepared creative brief for design projects by brainstorming & mind mapping ideas.
• Defined website functionality and user interaction through content hierarchies, site maps & navigation models.
• Developed websites for different clients from concept to completion using HTML & CSS.
• Illustrated preliminary visual ideas, prepared pixel perfect mockups for designed product websites.
• Designed visuals, logo, style sheets, task flow & developed browser compatible website.
• Supervised designs for appropriate color, type, layout for digital & print ready materials.
• Provided necessary support to team members whenever required.
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Senior Visual Designer
ALLIANCE ADVERTISING
Mumbai, India
Sep 2010 - Dec 2010 (3 months)
• Collaborated with team to design and develop advertising campaigns (web & print media).
• Gathered business requirements, prepared design document and designed artwork that included system integration
diagrams, use cases, wireframes, mockups for websites with emphasis on browser compatibility and accessibility.
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Senior Visual & Web Designer
Techdrive
Sep 2008 - Aug 2010 (1 year 11 months)
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Executive Visual & Web Designer
Mumbai, India
May 2007 - Aug 2008 (1 year 3 months)
• Defined interaction of brand new / revamped websites for all the music channels by maintaining brand identity.
• Collaborated with web developers, maintained & updated websites using HTML and CSS.
• Designed flow chart, mockups, web banners & marketing collaterals like brochure, company report, mailers & created
web interface for external clients like Base Industries Group & Colonial Images.