I'm a true believer in "form follows function"... to a certain extent.
I am a designer who knows how to attain a certain result, whether it be for a particular mechanical implementation or the overall design solution. There is more to design than a program and an abundance of filters. Good design has a back story: something that makes it real for the viewer and makes it especially useful for them.
• Won many accolades and received awards and special mentions for creative chalkboard creation at Whole Foods Market. Displays were enhanced, thus improving product visibility and increasing sales.
• Involved in creating and establishing overseas branding in countries such as the United Arab Emirates, Kuwait, and Syria for WHSP.
• Created aggressive marketing plans and branding strategies for Pingline, Inc., which helped the growth of sales by 45% within a 6-week period. Lead in US trends for Chinese ad design team; corresponded with them on a weekly basis.