Silvia Cassone

At Candyspace we create digital customer centric designs and implement them across our portfolio of websites and digital channels.

Currently working with brands like Mazda UK, CFM engines, Ohme, Rolls-Royce.

Tasks:

• UX design: competitive research, user research, personas, customer journey, flowchart, wireframes, user cases

• UI design: Interface design, design system, high fidelity prototyping, usability testing, final assets

• Brand design

• Social media design for Facebook, Linkedin & Twitter

Freelanced for a vast array of high-profile clients from a multitude of sectors across the globe:
- Re-branding for Polar Create, a video production company based in London;
- Brand guardian, developing marketing materials for Brandformula’s national and international B2B clients, working flexibly and multi-tasking between projects;
- Creating unique printed marketing collaterals for events organized by MindRio, one of the best event planning companies based in Brazil that just opened a new branch in London;
- Creating a Brand Manual for BYDEAU, an online flower + gift service based in Hong Kong. BYDEAU specializes in weekly flower deliveries (perfect for restaurants, other businesses or the home), special event floral designs and curated flower arrangements to send for special occasions/holidays or “just because”.

Day-to-day activities include:
• Taking briefs and developing concepts through to completion
• Contributing to brainstorming sessions and presenting ideas and concepts
• Working within constraints such as time and budget
• Working flexibly and multi-tasking between projects
• Liaising and building strong relationships with various suppliers
• Communicating with clients directly
• Working collaboratively with different project teams

appScatter is a B2B SaaS platform that helps developers, agencies and brands to distribute and manage apps across multiple app stores worldwide.

appScatter saw its expansion when the company was listed on the London Stock Exchange following an IPO in 2018 becoming appScatter Group PLC.

Last year the company acquired 2 companies: Priori Data and Abilott. The acquisition lead me to become the sole brand ambassador for all the three companies, making sure the branding was consistent across all the different medias.

- I develop the design process from conception to delivery, reviewing existing designs, analysing competitors, overseeing the look and feel of all contents and creating new designs.
- I collaborate and participate in brainstorming sessions to translate conceptual thinking into tangible creative work to meet the requirements of our marketing strategy. I do so by playing a leadership role in making marketing services centre of excellence for design and marketing collateral both print and online.
- Finding efficiencies and opportunities to improve the production process, like learning new programs and new tools, is one of my best skills.
-I am innovative, flexible, self-motivated, a natural self-starter and never afraid to be challenged.

VantagePoint Marketing is a full service integrated marketing communications agency based in Surrey. I developed the marketing collaterals for its clients.

Day-to-day activities include:
• Taking briefs and developing concepts through to completion
• Working flexibly and multi-tasking between projects
• Liaising and building strong relationships with various clients
• Communicating with clients directly
• Working collaboratively with the team members
• Creating artworks both ATL and BTL
• Packaging, advertisement, printing, layout, 3D and videos
• Creating artwork for newsletters to schedule in Mailchimp

Lucky Box Club is a monthly subscription service delivering expertly curated, alternative medicine products to your doorstep.
Lucky Box Club is a start-up company based in California.

I took care of delivering new concepts and insights in a creative, engaging and thoughtful way in order to help the company implement a profitable brand to launch the products. Works vary from the creation of the logo, icons, graphics and design of the packaging and promotional gadgets, business cards and graphics for the website.

Within just a few months from the launch, the company was able to get hundreds of subscribers and more than a thousand followers on social media.

Sticky Media is a full production house specialized in large format printing, signage, millwork and artistic ingenuity.

I was in charge of the set up of the graphics for our international clients in order to have the best print/signage results. I was also responsible for liaising with clients in order to ensure a transaction goes smoothly and help them choose between the company's array of prints and installations.

Achievements:
- I improved my communication skills with international clients
- I gained the know-how in printing materials, printing techniques and installations
- I am capable now to advice my clients on the optimization of printing and installation in terms of time/quality/cost

Parasuco is an all-encompassing clothing line with its emphasis on denim. Founded in 1975, Parasuco products are now sold online worldwide both to customers and to various retailers. It has made a media splash throughout the years with provocative advertisements.

As part of the marketing team, I was the brand master, developing the company marketing materials*, both online and offline.

- Banners both animated and still*
- Page Design Layout*
- Creation of content for the newsletters and scheduled newsletters on mailchimp*
- Retouch of the product pictures and upload online for the e-commerce website
- Creative content for the social media channels
- Window displays for the stores
- Mock-up of the booths for trade shows

Day-to-day activities included:
• Taking briefs and developing concepts through to completion
• Contributing to brainstorming sessions and presenting ideas and concepts for the seasonal campaigns
• Weekly marketing meetings with data analysis of the newsletter results
• Working within constraints such as time and budget
• Working flexibly and multi-tasking between projects
• Managing print production
• Working collaboratively with different project teams and with the marketing team members
• Providing support to other team members

* NOTE: All the creative contents for all the platforms were produced both in English and in French

Monster is a world-wide known company for job research. Every minute on Monster's worldwide network there are:
- 29 Resumes uploaded
- 7,900 Jobs searched
- 2,800 Jobs viewed

Duties included:
- supporting the Senior members of the team
- following brand guidelines, typesetting and laying out an array of print collaterals from brochures, leaflets and flyers
- In addition I took responsibility for image sourcing, making amends and preparing newsletters to be sent to B2B and B2C clients

Achievements:
- Learned how to communicate in a team
- Promoted online and offline career networking events in Italian Universities that helped thousands of students get new jobs within 2 months from graduation