Shaharuddin Simon Hon

1. Help tackle a Brand Extension design job for an established Malaysian brand
2. Help fix a communication hiccup for a corporate brochure by making the proposition clearer in the execution
3. Help send out a quick eDM whilst maintaining a pre-established tone and manner (in terms of design format and graphics)

As a Creative Consultant to both A Design House and A Publishing Company, my work involves collaborating with a team of writers, graphic designers and a production manager. And, showing the ropes to fresh graduates (internship programme) monitored by training Art Directors under my supervision.

THE CHALLENGE
• Create design templates for the multiple publications of Who’sWho, A Trademarked Directory of Malaysian Business Profiles (from cover design, page composition, editorial layout to all ATL & BTL advertising materials)
• Design Prospectus - Universiti Malaya R&D Facilities
• Design & Fabricate Poster Display Stand for AKEPT
• Design & Print Programme Brochures for AKEPT
• Design MPSJ’s Annual Report for 2012 in .pdf format
• Design & Print UTP’s Diary-Monthly Planner for 2013
• Design & Print MPSJ’s Diary-Monthly Planner for 2013
• Design & Print AKEPT’s Diary-Monthly Planner for 2013
• Design, Publish & Launch new newsletter by MPSJ
• Design & Print MPSJ’s Services Pamphlet
• Design & Publish a new tabloid ‘Berita Petaling Jaya’
for MBPJ

THE CLIENT
• Who’s Who (under the administration of MPSJ)
• Who’s Who (under the administration of MBSA)
• AKEPT (Higher Education Leadership Academy)
• Universiti Teknologi Petronas (UTP)
• University Malaya
• Universiti Pendidikan Sultan Idris
• Majlis Perbandaran Subang Jaya
• Majlis Bandaraya Shah Alam
• Majlis Bandaraya Petaling Jaya

As Creative Consultant, i double up as an Art Director and Graphic Designer, working hand-in-hand with an Account Director, a Copywriter and a DTP Artist. Our best trait as a unit is the ability to keep the spending low with creative solutions that work hard for the brands we build.

THE CHALLENGE
• Develop a brand name and advertising campaign for a new gated and guarded high-end property in Kemensah Hills, Ulu Kelang
• Develop advertising and set up a Hot Dog stand (with the idea of a butchery in tow) under the trademark ‘Uncle Ludwig’s Famous Sausages’ for a wide range of ‘halal’ German sausages
• Design stationery for Nature Pure beauty salon
• Revamp Masthead and redesign Overall Editorial Layout (+ professional photography, + exciting articles, + news features) for Pets Lover, a local magazine for an affluent, new breed of Pet Owners
• Design corporate stationery for start-up company Malaysian Herbal Science Inc.
• Design & Print large format posters for events organised by the PIBG of Convent Bukit Nanas (1)
• Rebrand Mentari Group of Companies, a well-known property developer, in line with the launch of their new high-end property development in Bandar Setia Alam
• Design a Corporate Profile-Document Folder for GPS (a company that provides consultancy services to the Oil & Gas industry)
• Redesign Corporate Signature and packaging for Abadi Industry’s flagship range of Citronella-based products Yaqin
• Design exhibition posters for start-up company PaperGreen (paper merchant and supplier of
office stationeries)

THE CLIENT
• Asset1
• Uncle Ludwig’s Famous Sausages
• NaturePure
• Pets Lover
• Malaysian Herbal Science Inc.
• Convent Bukit Nanas (1)
• Global Precision Services (GPS)
• Abadi Industri
• Mentari Group of Companies
• PaperGreen

Engaging teams of graphic designers with the best plausible direction to embark on. Whilst taking into consideration the design processes and expenditure involved. Pencil scamps are integral road maps in my day-to-day work, ensuring the work produced conveyed the big idea.

THE CHALLENGE
• Develop the product literature for Brunsfield Residence, a 5-storey Luxury Apartments along Jalan U-Thant, Embassy Row Kuala Lumpur
• Develop a logo and full range of product literature for a property development in Penang’s Heritage Site, the Pier at Weld Quay in Georgetown
• Design a corporate brochure for a mega project in Saudi Arabia by MMC aptly named Jazan Economic City (JEC)
• Design the corporate stationery for NagaWorld, Cambodia’s Casino Hotel in Phnom Penh
• Art direct a commemorative billboard for Uni.Asia in conjunction with the insurance company’s 30th anniversary celebration
• Launch Travel Star, a protection plan for travelers by Uni.Asia General Insurance
• Launch new line of beauty products by VL Skincare

THE CLIENT
• AmbroNutra ‘Colostrum’
• ArtSalon@SENI
• Brunsfield Residence U-Thant Embassy Row
• NagaWorld Casino Hotel & Entertainment, Cambodia
• Pier @ Weld Quay, Georgetown, Penang
• SENI International School Art Quest
• Sunway University College
• Uni.Asia Life & General Insurance

Delivering the work under the supervision of ChuoSenko’s Regional Creative Director Mr. Tim Clark. My daily schedule evolves around liasing with freelance professionals (ie. outsourced tv producers, art directors, copywriters to graphic designers) and coordinating with suppliers (pre and post production houses, photographers, colour seperators, printers). I oversee the entire creative operation from inception right through to delivery.

THE CHALLENGE
• Launch of the all new 2004 model Honda Civic for Honda Malaysia following the alignment in Corporate identity for all Honda showrooms in Malaysia
• Participated in the 2004 KL International Motor Show at PWTC, Jalan Putra
• Introduce 2 more great products from Great Eastern Life Assurance (Malaysia) Berhad; GreatLife Portfolio and GreatSenior Care
• Design and launch the new Public Bank-Manchester United Credit Card
• Introduce the ENEOS brand in high performance motor lubricants for Nippon Oil Malaysia
• Launch of ENEOS Car Centres for Nippon Oil Malaysia at One Utama Shopping Centre, Bandar Utama and a second outlet in Jusco, Kepong
• Rebrand ACS to AEON Credit Service and AEON as the parent company to the Jusco chain of shopping centres in Malaysia
• Launch of Manulife Insurance (Malaysia) Berhad following the global takeover of John Hancock Insurance by Manulife (then, the fourth largest insurance company in the world)
• Launch of new property developments in Ambangan Heights, Sg. Petani

THE CLIENT
• AEON Credit Service / JUSCO
• ENEOS Car Centres
• Great Eastern Life Assurance (Malaysia) Berhad
• Honda Malaysia
• Manulife Insurance (Malaysia) Berhad
• Nippon Oil Malaysia
• SPK Homes

I manage and develop consumer driven design concepts for all aspects of online and offline marketing communications. I participate in the full design cycle from inception through to completion and work closely with all internal and external partners to ensure total client satisfaction. With a high design pedigree my experience demonstrate how through vision and direction, I have realized the full design potential of others. My strength is the ability to translate a client’s requirement into a transparent strategy that ultimately adds value. With my knowledge of the issues and trends surrounding the consumer and my strong commercial awareness I understand the importance of visual communication through packaging, leaflets, brochures, websites and other marketing driven communication activities.

THE CLIENT
• Bank Bumiputra
• Bank Muamalat
• Bonia Corporation
• Carrier Malaysia
• Danaharta
• Federal Auto for Volvo Cars
• Guoman Hotel
• Hong Leong Properties
• Jardine Fleming
• Jaring by MIMOS
• Labour Oil or Minyak Cap Buruh
• Malaysia Tourism Promotion Board (MTPB)
• Menara Kuala Lumpur
• MIMOS Berhad
• MNI Insurance
• Mutiara Hotels
• Parker Pens
• Plus Expressways
• PTP (Port of Tanjung Pelepas)
• Putrajaya Holdings
• Renong Group of Companies
• Santan Harmuni
• Sapura Holdings
• Sugarbun Restaurants
• Tahan Insurance
• Telekom Malaysia
• TH Properties
• Time Telekom
• Unitar
• Waterman Pens

Illustrated storyboards (frame-by-frame) for the pre-production of TV commercials. Propose graphic design visual concepts ie. design aesthetically sound yet highly memorable logos, create page layouts that encourage reading of text without the picture having to fight for attention, create print and press advertisements that justifies the use of the advertising space. Plan and prepare the Finished Artwork for offset printing whilst lending support to the Production Manager (preparing the quotation).

THE CLIENT
• Jordan Toothbrush
• Lego Toys of Denmark
• Mars Confectionery
• MBf Group of Companies
• Sunway Hotel, Georgetown Penang
• Ming Court Hotel
• Salem in Concert
• Sampoerna Cigarettes
• Taylor’s College
• Watertec
• 916K Distilleries