Simrat Telang

- Responsible for the UX of the Cloudwiry product.
- Partner with product, engineering and sales management teams to define strategic and tactical priorities against corporate goals and resources.
- Work closely with engineering teams to understand capabilities and constraints of technology stacks that affect UX.
- Recruit, mentor and manage high performance design talent.

Falling Water is a UX Design Consultancy focused on building experiences that will delight the user. They specialize in designing innovative solutions for multiple devices and domains, for startups and other companies.

- Founding member of Falling Water
- Chief Design strategist, responsible for streamlining operations and asset creation
- Principal Interaction Designer

Built a new design studio with a team of Interaction and Visual Designers. Helped provide design direction on a wide range of products in the Insurance, Automotive, Project Management suite, 3D Modeling space.
- Drove the continuous improvement of the team as it built the maturity of design functions, helping educate stakeholders and sharing best practices with peers.
- Partnered with executives across the organization to create cohesive and impactful experiences that deliver for the business and customers
- Strategically influenced senior leadership as a champion of human-centered design.

I was a part of the Interaction design team with Trilogy with a special focus on the Automotive Industry.
- Designed user flows, wireframes, prototypes, user interface specifications, and final graphics
- Strategically created the vision for developing, communicating, and implementing the user experience and associated UI framework
- Initiated and managed user experience research and testing processes
- Worked hand in hand with the development team to translate UX vision into working prototypes
- Drove the development and communication of design guidelines, patterns, and libraries
- Worked with agile development teams and their integration with Lean UX

- Lead the design for several large company initiatives and collaborated with PMs and engineers to ship features.
- Lead in-house or remote user research for all of my design projects, including generative research, observational interviews, and user studies.
- Frequent collaboration with other designers on brainstorms, vision exercises, and regular design reviews.

During this period, work responsibilities ranged from work on projects involving visualization of web sites, CD titles and presentations.