Fashion Graphic
Responsible for all art and design direction of handbag & accessories line with main focus on “LM Charming Girl”, “LM Building” and “Seasonal Edition” collections. Handbag and accessory line are in line with Love Mochino’s apparel seasonal trend from
headquarter.
“LM Charming Girl” & “LM Building” collections were the best selling collections in every season.
In charged of the development of “LM Charming Girl” characters over several years
Appointed to revamp the New Moschino Hotel print which is the signature architecture of the brand. The print was used for Pre/Main 2013 as well as Pre-Fall/Winter 2014 collections. I was the ¬first Asian to design the New Moschino Hotel signature
architecture’s print of a major italian brand.