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Design Manager ( Contract Base)
Halle Joy LTD
Winters, TX
Nov 2016 - May 2017 (6 months)
REAL SIMPLE STYLE
Real Simple Style is an brand extension of Time Inc’s Real Simple, in partnership with fashion accessories company Halle Joy, including jewellery, handbag & accessories lines.
Time Inc’s Real Simple which is a women life style media platform currently reaching 8.6 million readers per month and an unduplicated monthly audience of 12.6 million.
DESIGN MANGER
Directed and led a team of designers on design and deveplment of the handbag line for Real Simple Style.
• Crerative direction and design of seasonal concept and trend, color palette, focal point for all collections of the handbag line.
• In charge of the entire product development process and interface with suppliers.
• Design and develop technical drawings for handbag & acessories and their hardware.
• Provide art direction to the jewellery team to elevate product aesthetics and quality.
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Freelance Senior graphic Designer ( project base )
MIDAS DESIGN ASSOCIATES (SHANGHAI) LTD
Hong Kong, Hong Kong
2014 - 2017 (3 years)
Responsible for a variety of design work including corporate and brand identity, concept development, packaging, key visual,
corporate anniversary book cover and layout.
Directed actionable concepts and ideas to junior creative teams.
Client including packaging for Sofy, Senses, Diana and Mamy Poko, key visual design for Nike, 818 Mall Shanghai, interior spreads
for Shuanghui Group 30th Anniversary Book of WH Group Ltd.
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Design Consultant
Mousse Ltd
Hong Kong, Hong Kong
2012 - 2016 (4 years)
Mousse
Mousse is a Hong Kong handbag and accessories company that successfully launched its line of iconic printed handbag to Japan, Korea and Taiwan. After its hit in these countries, Mousse launched its retail business back in Hong Kong and became a sensational hit immediately.
Design Consultant
Created and designed of multi apparel, handbag and accessory collections for Mousse
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• Provide consulting servise regarding brand direction and development, including store design, logo design, seasonal promotional campaign direction.
• Created their brand-revealing iconic bags from concept to production. The iconic bags were carried by Hk artist including Ella Koon, Shiga Lin, Miki Yeung, Monie Tung etc. Revenue of iconic bag took up 60% of their over all revenue for 5 seasons.
• Created and designed prints, patterns and an identifiable signature hardware to revamp their brand identity which is highly recognizable by consumers.
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Art Director ( Contract base )
MIDAS DESIGN ASSOCIATES (SHANGHAI) LTD
Shanghai, China
Oct 2014 - Feb 2015 (4 months)
Responsible for a variety of design work including corporate and brand identity, concept development, packaging, key visual,
corporate anniversary book cover and layout.
Directed actionable concepts and ideas to junior creative teams.
Client including packaging for Sofy, Senses, Diana and Mamy Poko, key visual design for Nike, 818 Mall Shanghai, interior spreads
for Shuanghui Group 30th Anniversary Book of WH Group Ltd.
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Freelance Senior Accessory Designer ( Contract base )
Eclettica Studio
Roma, Italy
2010 - 2014 (4 years)
Love Moschino
Love Moschino is the playful younger sister brand of the Italian brand Moschino.
Rosella Jardini, the then-design director for Moschino, teamed up with design studio, Eclettica to launched a new diffusion of handbag & accessories line.
Senior Designer
Created and designed of multi handbag and accessory collections for Love Moschino
• Responsible for all art and design direction of handbag and acessories line with main focus on “LM Charming Girl”, “LM Building” and “Seasonal Edition” collections. Handbag and accessory line are in line with Love Mochino’s apparel seasonal trend from headquarter. “LM Charming Girl” and “LM Building” collections were the best selling collections in every season.
• In charged of the development of “LM Charming Girl” characters over several years
• Appointed to revamp the New Moschino Hotel print which is the signature architecture of the brand. The print was used for Pre/Main 2013 as well as Pre-Fall/Winter 2014 collections. I was the first Asian to design the New Moschino Hotel signature architecture’s print of a major italian brand.
• Created and designed an identifiable signature hardware based on their style guide. Signature hardware was used in their “Quilted” Handbag collection which has a product line span of over 20 seasons. In addition, collections of handbag with unique hardware design as focal point were created.
• Extensive travel for trend research and product development. Travel manufactures to correct prototypes and ensure all prototypes were followed by technical instruction.
• Created and designed prints, patterns as well as signature jacquards and hardware
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Freelance Senior Accessory Designer ( Project base )
Che Che New York Ltd
Hong Kong, Hong Kong
2010 - 2010
Responsible for all art and design direction of handbag and accessories line.
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Senior Designer
The Well Leatherware MFY. LTD
Hong Kong, Hong Kong
2009 - 2010 (1 year)
Sabrina Scala
The Well Leatherware is one of the top three handbag manufactures in Hong Kong. Its clients include Celine, Balenciaga, Francesco Biasia, Cole Haan, Just Cavalli, Anteprima, Juice Couture, and Coach. Sabrina Scala is their own brand
• Acted as the design lead of Sabrina Scala
• Responsible for trend report production, concept development, pre-product development, production management of small leather goods and leather accessories.
• Defined forecast seasonal trend, coordinating with three sample rooms,
created and developed numerous new techniques woven and embellishments
which where used in production, clients Balenciaga, Francesco Biasia, Cole Haan and Coach.
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Product Designer
Artini China Co. Ltd.
Hong Kong, Hong Kong
2007 - 2009 (2 years)
Artini
Primeview Holdings Limited, formerly known as Artini China Co. Ltd., is a leading retail chain operator and manufacturer of jewelry focused fashion accessories and gift and premium items. During the period of 2008 to 2009, Artini had over 90 retail stores in Hong Kong, Macau and China.
Spearheaded the launch of Artini’s luxury handbag line.
Design of jewelry focused handbag, evening bag, and accessories and gift & premium items.
Solely designed their signature jeweled clutch which is their best selling item
Summary:
Experienced handbag designer with background in both highend European market, US mass market and Asian market. Versatile skill sets including concept development, fashion graphics, jewelry and hardware design, trend research, handbag and accessories design, and product development. Good grasp of brand identity and be able to transfer that to their products. Strong business acumen that leads to financially successful product lines.
Broad spectrum of experience across different medium (apparel & accessories, graphic, packaging, illustration and multimedia production.)