Slava *

Responsible for hiring, mentoring, supervising and art directing the Creative Services staff, to support Marketing Department nationwide. Provide overall creative direction for all design materials, including company’s marketing and corporate communication campaigns, advertising, proposals, presentations, portfolios, announcements, brochures and flyers, environmental graphics, logos, etc.
> Played key role in the process of revitalization of STV’s brand
> Established creative direction for all aspects of the Creative Services Department projects and programs across all company divisions and practices
> Ensured that all components of the brand identity system—typography, photography, color and other elements—were used appropriately to create innovative and yet consistent visual solutions
> Led strategy and innovation sessions to develop new graphic standards for Marketing and Corporate Communication departments
> Fostered the development of the creative team’s culture and quality standards

Taking on different roles from an Account Director and Project Manager to an Art Director and Graphic Designer, working on various projects developing brand strategy, naming and visual identity for non-for-profit organizations in the greater New York area.

Supervised creative staff. Designed logos, brochures, flyers, posters, ads, invitations, OMs, etc. for numerous real estate clients. Worked on the concepts and execution of a variety of projects, including leasing campaigns, PR campaigns and repositioning of the real estate asset campaigns.
> Managed multiple projects from concept through completion
> Identified and managed external resources that provide printing and consulting services
> Built relationships with clients and vendors
> Played key role in new business development activities, developing business strategies and designing winning pitches to multiple existing and prospective clients
> Provided quality control over concepts and projects

Designed brochures, posters, ads, invitations, OMs and annual reports. Prepared artwork for graphic presentations. Worked closely with Art Directors on a broad range of projects, including collateral materials and corporate identity. Participated in development and support of the new Morgan Stanley Wordmark and new house-style-design.